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Partner's Guide to SQL Server 2008

Despite a range of competitive strengths, the newest version of Microsoft's database management product is only just beginning to gain steam with customers. We just posted a special report by regular RCP contributor Rich Freeman that looks at strategies that Microsoft partners are using now to upsell Microsoft's flagship database, SQL Server 2008, to help customers gain competitive advantage.

Analysts estimate that customer adoption of SQL Server 2008 is in the single digits of the SQL Server install base. By talking to leading-edge partners, Rich identified a few key areas that may help you gain traction as you look to capitalize on SQL Server 2008's likely expansion among the install base and beyond. One is to help customers figure out how to grow underutilized SQL Server implementations. Another is to match new capabilities in SQL Server 2008 with customers who have a commitment to mobile applications. A third is to help customers understand the ways they can improve their profitability through use of the database's new and improved business intelligence capabilities.

Check the report out in our Tech Library here (free registration is required).

Posted by Scott Bekker on March 30, 2009 at 9:03 AM


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