Bekker's Blog

Blog archive

Partner's Guide to SQL Server 2008

Despite a range of competitive strengths, the newest version of Microsoft's database management product is only just beginning to gain steam with customers. We just posted a special report by regular RCP contributor Rich Freeman that looks at strategies that Microsoft partners are using now to upsell Microsoft's flagship database, SQL Server 2008, to help customers gain competitive advantage.

Analysts estimate that customer adoption of SQL Server 2008 is in the single digits of the SQL Server install base. By talking to leading-edge partners, Rich identified a few key areas that may help you gain traction as you look to capitalize on SQL Server 2008's likely expansion among the install base and beyond. One is to help customers figure out how to grow underutilized SQL Server implementations. Another is to match new capabilities in SQL Server 2008 with customers who have a commitment to mobile applications. A third is to help customers understand the ways they can improve their profitability through use of the database's new and improved business intelligence capabilities.

Check the report out in our Tech Library here (free registration is required).

Posted by Scott Bekker on March 30, 2009 at 4:59 PM


Featured

  • Broadcom Acquiring VMware in Third Largest Tech Deal in History

    Confirming reports that surfaced this weekend, semiconductor company Broadcom announced on Thursday that it was acquiring virtualization pioneer VMware for $61 billion.

  • Microsoft Build 2022 Keynote: AI and Cloud Take Center Stage

    Microsoft's role as builder of platforms for organizations was the theme of Tuesday's Build keynote by CEO Satya Nadella.

  • The 2022 Microsoft Product Roadmap

    Microsoft has a lot in the docket for 2022, including new products like SQL Server 2022, Exchange Subscription Edition and Visual Studio 2022 for Mac.

  • 2022 Microsoft Conference Calendar: For Partners, IT Pros and Developers

    Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss.