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The Big Easy Is Back

Now that Hurricane Gustav has blown through New Orleans without too much damage, I guess Microsoft feels the coast is clear to launch a 2.0 version of its Big Easy promotion.

The company sent around e-mail announcing Big Easy 2.0 today, although the program formally launched Aug. 25.

You may remember the Big Easy as the mega partner subsidy program. It combined several partner subsidy programs into one comprehensive offering designed to reward partners on a sliding scale for upselling, cross-selling and selling licensing.

The details are complex enough that Microsoft provides calculators to help partners figure out how much their customers are getting back. For the first run of the program, which went from Feb. 1 to June 27 of this year, Microsoft set aside $10 million for the incentives.

Now that Microsoft is in a new fiscal year, the program is back until Dec. 31. Microsoft will provide more details on the revised program in a Partner Learning Center webcast Thursday at 9 a.m. Pacific.

Posted by Scott Bekker on September 03, 2008


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