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VMware Reaches Out to System Builders

Virtualization specialist VMware Inc. added another facet to its channel efforts today with the addition of a dedicated program for system builders.

The VMware System Builder Program includes pre-sales technical support, training and marketing tools. System builders who join the VMware VIP Partner Program under the new system builder designation will also be eligible for standard VIP program benefits such as financial incentives for new account sales, registering deals, influencing deals, partner-to-partner deals and deals that leverage utilities' energy efficiency rebate programs.

Steve Houck, vice president of worldwide channels at VMware, summed up the reason for the attention to system builders in a statement: "System builders account for a significant number of servers sold around the world, especially to small and medium businesses, so it is important that we provide them with the tools they need to capitalize on the global market opportunity for VMware virtualization."

Posted by Scott Bekker on August 05, 2008 at 11:58 AM