VMware Reaches Out to System Builders
Virtualization specialist VMware Inc. added another facet to its channel efforts
today with the addition of a dedicated program for system builders.
System Builder Program includes pre-sales technical support, training and
marketing tools. System builders who join the VMware VIP Partner Program under
the new system builder designation will also be eligible for standard VIP program
benefits such as financial incentives for new account sales, registering deals,
influencing deals, partner-to-partner deals and deals that leverage utilities'
energy efficiency rebate programs.
Steve Houck, vice president of worldwide channels at VMware, summed up the
reason for the attention to system builders in a statement: "System builders
account for a significant number of servers sold around the world, especially
to small and medium businesses, so it is important that we provide them with
the tools they need to capitalize on the global market opportunity for VMware
Posted by Scott Bekker on August 05, 2008