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Bekker's Blog by Scott Bekker, Editor in Chief

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Big Easy Gets a Boost

Microsoft is pumping up its Big Easy partner promotion, the $10 million incentive plan that gives SMB customers subsidy checks made out to partners for the purchase of Microsoft software.

The program was designed to consolidate Microsoft's confusing array of subsidy programs, and with a sliding scale of incentives, to increase the size of the subsidy check when partners up-sell, cross-sell or sell more expensive licensing packages to customers.

On Wednesday, Microsoft announced additions to the offer, which runs through the end of Microsoft's fiscal year, ending June 27. Microsoft is adding higher subsidies on Windows Server and Small Business Server, Open License and Software Assurance (LS&A) coverage for SQL Server, Windows Server and Small Business Server product groups, and Open License for Office Project.

Posted by Scott Bekker on May 08, 2008 at 11:58 AM


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