Amazon Gets Into the Gadget Business

I flipped over to Amazon.com at the end of last week and saw a lengthy letter from founder and CEO Jeff Bezos at the top of the homepage. This letter, which many of you likely also saw, extolled the virtues of Kindle, a new e-book reader developed by Amazon and offered exclusively in its pages.

Checking again today, I see that "due to heavy customer demand, Kindle is temporarily sold out." That may be marketing spin, or it may be that there's a segment of the population that just has to have every new gadget on the market.

The Kindle is large (almost the footprint of a hardcover book) and expensive ($399), making you wonder just what they had in mind.

Take a look at the Kindle and give me your read at pvarhol@redmondmag.com.

Posted by Peter Varhol on November 27, 2007 at 11:57 AM


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