Marketing Matters

Blog archive

Take a Prospect's View of Your Web Site

When was the last time that you visited your Web site and read the copy? How about your Pinpoint listing? However you want to look at it -- end of the old year, beginning of the new -- now is the right time to sit in your prospect's seat and visit your online presence.

First Impressions Are Hard To Overcome
No matter what kind of marketing you are doing, from networking to e-mail newsletters, your Web site content should be fresh. When you make a connection with an interested prospect, the first thing he is going to do is check your Web site. If you have outdated events, references to old software versions or dated stock photos, it is not going to make a good first impression.

It may not be easy to be objective about your site, but pretend you are a typical client looking for a solution to a problem. Does the homepage include:

  • a clear statement of the services you provide in the first paragraph,
  • easy-to-understand navigation,
  • short paragraphs with bold subheads that lead the reader to pertinent information, and
  • easy-to-find contact information, including e-mail and phone number?

Click on page links to ensure they are still valid and send a test e-mail through contact forms. If you have whitepapers, try the downloads to make sure they still work.

Stay Competitive
While you are taking a look at your site, take a look at your competitors' as well. Does your site do well in the comparison? Does your content help to differentiate you from similar firms?

While this may all seem elementary, it's easy to forget to attend to the Web site when you are busy working with customers. As the first introduction to your prospects, your Web site doesn't need to have lots of bells and whistles, but it does need to be informative and up-to-date. Take the time this week to look at your site through your customer's eyes.

How do you keep your Web site fresh? Leave a comment below or tell me about it and let's share the knowledge.

Posted by Barb Levisay on December 21, 2011 at 11:57 AM


Featured

  • Premium-Level Azure AD Coming to Microsoft 365 Business

    Users of Microsoft 365 Business will be able to access Azure Active Directory Premium P1 licensing free of charge, Microsoft said this month.

  • 2020 Microsoft Conference Calendar: For Partners, IT Pros and Developers

    Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss. (Now updated with COVID-19-related event changes.)

  • The 2020 Microsoft Product Roadmap

    From the next major update to Windows 10 to the next generations of .NET and PowerShell, here's what's on tap from Microsoft this year.

  • Curvey Stone Steps Graphic

    Microsoft Makes Run at 5G, Edge Computing with Azure Edge Zones

    Microsoft is promising to enable new edge computing scenarios for partners and developers with Azure Edge Zones, which became available as a preview this week.

RCP Update

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.