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Marketing Matters by Barb Levisay, Owner, Marketing for Partners

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How To Engage Customers Even During the Holidays

Marketing usually slows down during the holiday season, but that doesn't mean you shouldn't keep talking to your clients. The holidays can present unique opportunities to build relationships with customers and give back to the community. Here are four ideas to get you started:

  1. Include Customers in Holiday Giving
    In recent years, there has been a rise in the number of companies replacing the expense of holiday cards with a donation to charity. Those companies e-mail their customers a holiday message and tell them about the donation. Great start -- but how about taking it one step further and engaging with your customers?

  2. Highlight Nonprofit Organization Customers
    This is a wonderful time of year to shine a light on these organizations and let your other customers know they are part of the family. You could feature your nonprofit clients at a holiday event or tell their stories in the newsletter.

  3. Support Your Employees' Community Efforts
    If one of your employees is active in supporting a community organization, take the opportunity to tell the rest of your team and your customers about their dedication. The personal connection can inspire others to get involved.

  4. Give Customers the Opportunity To Join In
    If you sponsor a volunteer day to make bikes or deliver food, invite your customers to join you. Many small companies don't have time to organize a volunteer event but their employees would love to make a contribution.

Whether your clients are located across town, the country or the globe, they appreciate knowing that you give back to your community. People enjoy doing business with people they like. This is a great time of year to share with your customers the good things that you do and invite them to join you in making the world a better place.

How do you engage customers during the holidays? Comment below or e-mail me and let's share the knowledge.

Posted by Barb Levisay on November 28, 2011


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