RCP Reader Survey: Change and Caution in the Channel

The year 2009 stunk for just about everybody, many Microsoft partners included. So, probably the best thing most channel partners can do is power through the last 10 months of 2010 thinking that things simply have to get better -- and that maybe they already are.

But 2010 won't be an uncomplicated year for the Microsoft channel. The mother ship in Redmond is completely revamping its partner program, which isn't even called the Partner Program anymore but now goes by the name Microsoft Partner Network. Oh, and Gold Certified, Certified and Registered? Kiss those old labels goodbye, too, as the hierarchy within the program -- sorry, network -- is all new, as well.

And then there's just general business stuff. Stock markets have mostly taken a turn for the better in 2010, and technology companies are starting to show signs of booming -- or at least not flopping -- after a rough 2009. Still, there's trepidation everywhere -- among consumers, corporate types and partners alike.

All of that is reflected in the latest RCP reader survey, which makes its debut today online and in the March print issue of Redmond Channel Partner. The mood is cautious but not negative, and the attitude toward the sweeping changes in Microsoft's channel organization is decidedly wait-and-see.

Not too surprising, right? Still looking for a reason to click on the link? Well, there's loads of other stuff in there, too -- about revenues, market views and partners' relationships (or lack thereof -- ooh, a teaser!) with Microsoft itself. The RCP reader survey gives you detailed, candid insight into exactly how your peers are doing and what they're thinking. Try getting that out of them at the next Partner Conference.

Posted by Lee Pender on March 01, 2010 at 11:56 AM