Pender's Blog

Blog archive

Microsoft Leaves Razorfish to French Chefs

In a move we like to see, Microsoft is selling Razorfish, one-time star of the Web world and a company that Microsoft bought when it acquired online ad agency aQuantive, to a French advertising giant, Publicis.

We like this because it's one less distraction for Redmond, hopefully meaning that maybe Steve Ballmer is toning down his dream of becoming a media magnate and is starting to focus on Microsoft's (struggling) core technologies again. (To be fair, the company does have a huge launch wave coming, with Windows 7's arrival in October being the obvious marquee event.)

But we're also curious to see what the chefs at the Publicis Drugstore (which is really more of a café-slash-swanky shop) can do with Razorfish. After all, if the French can make pig guts taste good (and they can), they can surely find a way to spice up Razorfish, right?

Posted by Lee Pender on August 11, 2009 at 11:55 AM


Featured

  • Microsoft Pulls Productivity Score Feature After Privacy Concerns

    The ability to show user names in Microsoft 365 Productivity Score has been removed in response to concerns that it may be used to snoop on employees.

  • 2020 Microsoft Conference Calendar: For Partners, IT Pros and Developers

    Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss. (Now updated with COVID-19-related event changes.)

  • Microsoft Details Coming SharePoint, Microsoft 365 Improvements

    Microsoft is readying a bunch of Microsoft 365 and SharePoint Online improvements, including a new "My Feed" Web Part and more Microsoft Graph connectors.

  • Windows Autopilot for HoloLens 2 Hits Preview

    Windows Autopilot, Microsoft's PC self-provisioning program, is now being tested for use with the company's mixed-reality headset, the HoloLens 2.