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Marching Orders 2018: Bridge Professional and Personal Experiences

What can Microsoft partners do differently in 2018 to make a business breakthrough? We put that question to 16 top experts, including Tiffany Wallace, Vice President, Business Development, New Horizons Computer Learning Centers. For more tips on finding success in the Microsoft channel in 2018, read our full Marching Orders feature here.

In my 15 years as a Microsoft Learning Partner, I've watched society evolve into adjusting to and expecting what is called "instant intelligence." This adaptation is how we interact with technology professionally during the day and personally at night. This integration is made possible by the focus in all industries on machine learning. Partners need to focus on technology as an access point from the boardroom at work to the kitchen at home.

Machine learning allows us to build on the multitude of data we can now collect. As industry evolves to capture more and more data, we need to build solutions in every aspect of our lives that integrate the technology in an intelligent way.

We as partners have focused heavily on the professional aspect of how customers adopt technology in specific industries. The emerging opportunity is how we engage the customers' experience personally. How do we continue the adoption of our technology solutions in their personal lives?

Microsoft has brought us into the home with Xbox and Surface devices. What is the next access point where we can create a technology interaction with "instant intelligence"?

As vice president of business development, Tiffany Wallace is responsible for the B2B and B2C partner development, product growth and marketing strategy for over 30 New Horizons locations in North America.

Posted by Tiffany Wallace on February 15, 2018 at 8:44 AM