Business Management


Marketing Lessons from the Obama Campaign

Microsoft partners can learn some valuable marketing lessons from Obama's campaign successes. Here's a list of eight that you can pu tot use now.

Piecing Together Your Virtualization Model

Rapid growth in virtual technology means partners with the right business plan can reap serious profits.

How Will Barack Obama Change the Channel?

Barack Obama is set to become the 44th president of the United States. How should partners position themselves for the new administration's IT spending priorities?

Essential Business Server: Best Practices in a Box

While many partners eagerly await the debut of the solution formerly known as "Centro," some grumble that Microsoft's midmarket server bundle leaves them with too few third-party options.

Unlocking the Secrets of Microsoft's Calendar

To many outside Redmond, the inner workings of the company's fiscal year are baffling at best. Our quarter-by-quarter guide removes some of the mystery -- and helps partners profit by doing the right thing at the right time.

Best Practices: Keeping the Law on Your Side

Sooner or later, every growing company wrestles with the question of whether it's better to keep consulting outside legal counsel or finally bring an attorney in-house. Here's advice to help you make the right call.

MS101 for Microsoft Partners

Attendees at that first event in Maryland received a gift bag that included the Demo Showcase, a valuable set of customizable online demos.

Best Practices: The Narrative of Numbers

Opening the books can help your employees better understand your company's story-and empower them to help write its future.

Best Practices: Innovation

Innovation: What's in a word? The definition varies from person to person, but there are a few sure-fire ways to make sure a project ends with celebration rather than frustration.

Precious Gems in Plain Sight

Microsoft offers a wealth of resources that its executives really want you to use.

Best Practices: Learning to Love the Deal

Top-notch negotiators aren't born with that talent; they develop it by practice. Here's how to sharpen your own skills before you ever sit down at the table.

Branding 101

Think you can afford to ride on the coattails of the Microsoft name? Think again. You need to promote your own brand, too.

PC Market 'Healthy' Despite Weak Demand in Europe

Personal computer shipments grew roughly 10 percent in the second quarter despite soft sales in Europe, two influential research firms reported Wednesday.

Microsoft To Update Hosting Solution

Microsoft will ship early next month an update to its Web hosting package that takes advantage of recently released products and technologies.

The Two Faces of the Microsoft Brand

With a great brand name comes great partner responsibility.