News

'Phablets' Overtake Midsized Smartphones in Mobile Market Shift

The so-called "phablet" form factor is being adopted at a faster rate than medium-sized smartphones, according to mobile analytics company Flurry.

"Understanding form factor adoption is critical for both app developers and marketers, as we know that usage differs between devices," Flurry said in its year-end report published this week.

According to Flurry, "2017 proved that there is no end in sight for phablet growth -- they represent a staggering 55 percent of active devices. As medium phone users trade in their devices, it is clear that they're opting for phablet devices, as 9 percent of the phablet growth came from medium phone adoption decline."

Source: Flurry

In the war between Apple iOS and Google Android, Flurry also found that Apple, accounting for 34 percent of all active devices, dominated individual market share even though the fragmented Android camp (led by Samsung at 28 percent) included some two-thirds of all active devices in 2017.

Source: Flurry

In another market shift, Flurry -- which says it's now tracking more than 1 million apps across 2.6 billion devices with its software -- found a notable slowdown in mobile app growth, marking 2017 as "the year that mobile app innovation and growth was disrupted."

Flurry was referring to the number of "sessions" it tracks, which are started when a user opens up an app. Session year-over-year growth from 2016 to 2017 was just 6 percent, compared to the 11 percent growth tracked from 2015 to 2016.

"Although session growth may have stalled, it has never been more apparent that mobile apps and smartphones have cemented their roles in users' lives," Flurry concluded. "While users, marketers and the tech industry drive towards what's next, developers have an incredibly captive audience and a platform to engage them."

About the Author

David Ramel is an editor and writer for Converge360.

Featured

  • The 2019 Microsoft Product Roadmap

    From the next major update to Windows 10 to the next generation of HoloLens, here's what's on tap from Microsoft this year.

  • Microsoft, Salesforce Ink Deal Around Azure Cloud and Teams

    As part of a new partnership, CRM service provider Salesforce will leverage certain Microsoft Azure services, as well as Microsoft Teams, for services to customers.

  • 2019 Microsoft Conference Calendar: For Partners, IT Pros and Developers

    Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss this year.

  • Version 1909 of Windows 10 and Windows Server Released

    Windows 10 version 1909, also known as the "Windows 10 November 2019 Update," was officially released by Microsoft on Tuesday.

RCP Update

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.