News

Microsoft: Windows 10 Is Being Rolled Out 'In Phases'

Microsoft is urging patience for users who are trying -- and failing -- to download the free upgrade to Windows 10 on Wednesday.

Microsoft is now saying at multiple places, such as this Windows 10 FAQ and this forum page, that those who have reserved a free upgrade but don't have it yet will receive a notification about the upgrade's availability in the next few "weeks."

Testers who participated in the Windows Insider program get the first crack at Windows 10, Microsoft said.

A Microsoft spokeswoman sent the following explanation for the delays:

"With millions of reservations and Windows Insiders to serve, we want to make sure everyone has a great upgrade experience, so we're rolling out Windows 10 in phases to help manage the demand. We are rolling out Windows 10 to our Windows Insiders. From there, we began notifying reserved systems in waves, slowly scaling up. If you reserved your upgrade of Windows 10, we will notify you once our compatibility work confirms you will have a great experience, and Windows 10 has been downloaded on your system."

There are ways around the bottleneck. Those inclined can go to one of Microsoft's 110 retail stores and drop off their machines. Another alternative is to take Redmond contributor Brien Posey's advice and run a script that will apparently push though the upgrade.

Related:

About the Author

Jeffrey Schwartz is editor of Redmond magazine and also covers cloud computing for Virtualization Review's Cloud Report. In addition, he writes the Channeling the Cloud column for Redmond Channel Partner. Follow him on Twitter @JeffreySchwartz.

Featured

  • Microsoft Dismantles RedVDS Cybercrime Marketplace Linked to $40M in Phishing Fraud

    In a coordinated action spanning the United States and the United Kingdom, Microsoft’s Digital Crimes Unit (DCU) and international law enforcement collaborators have taken down RedVDS, a subscription based cybercrime platform tied to an estimated $40 million in fraud losses in the U.S. since March 2025.

  • Sound Wave Illustration

    CrowdStrike's Acquisition of SGNL Aims to Strengthen Identity Security

    CrowdStrike signs definitive agreement to purchase SGNL, an identity security specialist, in a deal valued at about $740 million.

  • Microsoft Acquires Osmos, Automating Data Engineering inside Fabric

    In a strategic move to reduce time-consuming manual data preparation, Microsoft has acquired Seattle-based startup Osmos, specializing in agentic AI for data engineering.

  • Linux Foundation Unites Major Tech Firms to Launch Agentic AI Foundation

    The Linux Foundation today announced the creation of a new collaborative initiative — the Agentic AI Foundation (AAIF) — bringing together major AI and cloud players such as Microsoft, OpenAI, Anthropic and other major tech companies.