Microsoft, Amazon Trade Volleys in Cloud Price Wars
- By Jeffrey Schwartz
- April 01, 2014
In response to Amazon's recent round of cloud compute and storage price cuts, Microsoft on Monday slashed the rates for its Window Azure -- soon to be Microsoft Azure -- cloud service.
Microsoft is lowering the price of its Azure compute services by 35 percent and its storage service by 65 percent, announced Steven Martin, general manager of Microsoft Azure business and operations, in a blog post.
"We recognize that economics are a primary driver for some customers adopting cloud, and stand by our commitment to match prices and be best-in-class on price performance," Martin said.
Microsoft's price cuts come on the heels of last week's launch of Azure in China.
In addition to cutting prices, Microsoft is adding new tiers of service to Azure. On the compute side, a new tier of instances called Basic consist of similar virtual machine configurations as the current Standard tier, but won't include the load balancing or auto-scaling offered in the Standard package. The existing Standard tier will now consist of a range of instances from "extra small" to "extra large." Those instances will cost as much as 27 percent less than their current instances.
Martin noted that some workloads, including single instances and those using their own load balancers, don't require the Azure load-balancer. Also, batch processing, dev and test apps are better suited to the Basic tier, which will be comparable to Amazon Web Services (AWS)-equivalent instances, Martin said. Basic instances will be available starting April 3.
Pricing for Azure's memory-intensive instances will be cut by up to 35 percent for Linux instances and 27 percent for Windows Server instances. Microsoft said it will also offer the Basic tier for memory-intensive instances in the coming months.
On the storage front, Microsoft is cutting the price of its Block Blobs by 65 percent, and by 44 percent for Geo Redundant Storage (GRS). Microsoft is also adding a new redundancy tier for Block Blob storage called Zone Redundant Storage (ZRS).
With the new ZRS tier, Microsoft will offer redundancy that stores the equivalent of three copies of a customer's data across multiple locations. GRS, by comparison, will let customers store their data in two regions that are dispersed by hundreds of miles and stores the equivalent of three copies per region. This new ZRS middle tier, which will be available in the next few months, costs 37 percent less than GRS.
Though Microsoft has committed to matching price cuts by Amazon, the company faced a two-pronged attack last week from Amazon and Google, which not only slashed prices for the first time but finally started offering Windows Server support.
One area in which both Amazon and Google have a leg up on Microsoft is their respective Desktop as a Service (DaaS) offerings. Amazon's WorkSpaces DaaS offering, which it announced back in November at its re:Invent customer and partner conference, became generally available last week. And as reported in February, Google and VMware are working together to offer Chromebooks via the new VMware Horizon DaaS service.
It remains to be seen how big the market is for DaaS and whether Microsoft's entrée is imminent.
Jeffrey Schwartz is editor of Redmond magazine and also covers cloud computing for Virtualization Review's Cloud Report. In addition, he writes the Channeling the Cloud column for Redmond Channel Partner. Follow him on Twitter @JeffreySchwartz.