By Doug Barney
While controversial and sometimes confusing, Microsoft's
Software Assurance (SA) licensing program can be a lucrative revenue
stream for your business. The trick is learning the ins and outs
and explaining them to potential clients.
By Joanne Cummings
The Microsoft Across America program helps partners score big with
product demos aboard technology-laden RVs -- it's just
a matter of knowing the ropes.
By Kevin Ferguson
Kevin Teder of Inrange Consulting knows that developing expertise
in a chosen field can help grow his business. Learn how he and others
chose sensible core competencies and developed the know-how to make
them pay.
By Joel Shore
Teaming with other partners can help you solve more customer problems— and generate more revenue. Here's how to do it effectively.
By Paul Desmond
Allison Watson, head of the Microsoft Partner Program, tackles issues from licensing and marketing to program changes, while offering her take on how to get the most out of Microsoft -- and grow your business.
By Paul Desmond
Once he learned how to work the relationship, Terry Beck saw his Microsoft sales climb 200-fold. Learn how you, too, can get cozy with Microsoft.
By Kevin Ferguson
With few exceptions, members give thumbs up to the retooled Microsoft Partner Program, welcoming a new era of specialization and cooperation.