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ThreatTrack Breaks Out Partner Program for VIPRE Endpoint Security

ThreatTrack Security Inc. on Wednesday unveiled a new partner program specifically for those SMB partners representing its VIPRE endpoint security product. The VIPRE Partner Program has more aggressive margins, three partner tiers and new dedicated channel employees.

The VIPRE program represents a new channel program for Clearwater, Fla.-based ThreatTrack, which previously lumped its VIPRE-selling partners within an umbrella partner program that also covers higher-end advanced threat solutions for enterprise and federal government customers, according to the company.

At the beginning of this calendar year, ThreatTrack began an effort spearheaded by Chief Revenue Officer Jason Greenwood to expand its base of about 4,000 VIPRE-focused partners and to empower existing partners to increase their revenues within the SMB market.

A key enhancement is a major bump in partner discounts. Previously, VIPRE partners could get a base discount of 15 percent and an additional 12 points for deal registration. Under the program announced Wednesday, partners of any of the program tiers can get a 25 percent discount and can double that discount to 50 percent through qualified deal registration for opportunities of more than 50 seats.

"We've matched the industry's highest-rated endpoint security solution with one of the channel's most aggressive discount strategies and profit-accelerating programs to give our partners a tremendous advantage in the market," Greenwood said in a statement.

The three tiers of the VIPRE program are Authorized, Certified and Expert. Partners registered at the Authorized level gain access to self-service materials. Partners selling at least $20,000 worth of VIPRE solutions annually can join a Certified level, which includes quarterly business reviews and access to new channel employees handling account management and pre-sales engineering support. Partners bringing in $100,000 in VIPRE sales qualify for the Expert tier, which includes customized collateral materials to help with marketing and lead generation.

Posted by Scott Bekker on February 08, 2017


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