Citrix Bundles Software for SMBs
In an effort to expand SMB sales, Citrix Solutions is introducing two new SMB editions that it will sell primarily through partners.
Mike Fouts, Citrix Americas channel chief, announced the editions in a blog post Tuesday:
"It bundles VDI-in-a-Box, XenDesktop, NetScaler, ShareFile and support for companies with 25+ and 50+ users. For those who purchase the bundle designated for more than 25 but fewer than 50 users, XenDesktop will be replaced by the simpler to manage VDI-in-a-Box solution. The price for each package is $6,600 for the 25-user bundle and $21,000 for the 50-user bundle."
At the same time as the product releases, Citrix is introducing two changes to partner margins and incentives to make selling the packages more attractive. Fouts says the SMB suite will carry additional margin for partners and the Citrix Advisor Rewards threshold will fall from $10,000 to $2,500.
The product bundles and program changes follow Fouts' effort last July to reduce concerns about channel conflict in the SMB business by making clear that no Citrix field employees would be compensated for SMB sales.
Posted by Scott Bekker on March 26, 2013