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Windows Phone Ads Hit Monday Night Football

The carriers are finally starting to invest some real marketing money in Windows Phone.

Watching Monday Night Football last night, I noticed at least two carrier-backed ads promoting Windows Phone. (There may have been more ads, but I was channel surfing -- Green Bay was dominating the Minnesota Vikings so completely that the game was almost unwatchable.)

The highlight was this funny bit from AT&T with two slacker buddies torturing each other with their Samsung Focus Flash phones.


The Focus Flash is the low-cost, Mango-out-of-the-box, front-facing-camera device that is a strong candidate to be the top Windows Phone 7.5 seller. T-Mobile also had a spot for the HTC Radar.

When it comes to national TV audiences on a week-to-week basis in the fall, Monday Night Football is the biggest stage in the United States. The gimmicky launch event with AT&T in New York this month got some attention, but TV spots from carriers on Monday Night Football are the kinds of things that drive demand.

Posted by Scott Bekker on November 15, 2011


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