Bekker's Blog

Blog archive

iPad 2 Expanding Beyond Apple Fanboy Territory

Initial sales estimates from Wall Street analysts are in, and it looks like the Apple iPad 2 sold out within a few hours Friday evening. A story on Fortune's Web site has the details.

What's more interesting to the Microsoft partner community is the way the device is breaking out of the Apple ecosystem and getting into the PC user base.

A team from Piper Jaffray interviewed 236 people in waiting lines in New York and Minneapolis. That team had done something similar for the original iPad launch, so they had some interesting comparison figures (the Fortune story has a full graphic with their results).

Of the would-be iPad 2 buyers, 70 percent hadn't owned the first iPad, meaning the next generation of the tablet is successfully breaking out into a new market, not just prompting upgrades.

Asked whether they had Macs or PCs, buyers of the first iPad were overwhelmingly Mac users, with 74 percent saying they had Macs versus 26 percent saying they had PCs. On Friday in the iPad 2 line, that number had changed dramatically: Mac held a statistically insignificant lead -- 51 percent said Mac, 49 percent said PC.

This isn't a cause for panic for Windows-focused Microsoft partners, however. Asked on Friday if they would continue to use their computer in addition to the iPad, 97 percent said yes. That was up a (statistically insignificant) point from the 96 percent at the original iPad launch who planned to keep using their computers.

Posted by Scott Bekker on March 14, 2011


Featured

  • Microsoft Appoints Althoff as New CEO for Commercial Business

    Microsoft CEO and chairman Satya Nadella on Wednesday announced the promotion of Judson Althoff to CEO of the company's commercial business, presenting the move as a response to the dramatic industrywide shifts caused by AI.

  • Broadcom Revamps VMware Partner Program Again

    Broadcom recently announced a significant update regarding its VMware Cloud Service Provider (VCSP) program, coinciding with the release of VMware Cloud Foundation (VCF) 9.0, a key component in Broadcom’s private cloud strategy.

  • Closeup of the new Copilot keyboard key

    Microsoft Updates Copilot To Add Context-Sensitive Agents to Teams, SharePoint

    Microsoft has rolled out a new public preview for collaborative "always on" agents in Microsoft 365 Copilot, bringing enhanced, context-aware tools into Teams channels, meetings, SharePoint sites, Planner workstreams and Viva Engage communities.

  • Windows 365 Cloud Apps Now Available for Public Preview

    Microsoft announced this week that Windows 365 Cloud Apps are now available for public preview. This aims to allow IT administrators to stream individual Windows applications from the cloud, removing the need to assign Cloud PCs to every user.