Bekker's Blog

Blog archive

FalconStor Adds Tiers, Portal to Partner Program

FalconStor Software revamped its partner program this week with new partner tiers, a portal and new benefits for resellers of its disk-based data protection solutions. The new program is called PartnerChoice and the launch also includes a new portal called PartnerPlace, which includes opportunity and order tracking.

Brendan Kinkade, vice president of channel management and global alliances for Melville, N.Y.-based FalconStor, said the program now has three tiers: Authorized, Preferred and Premier. The Authorized level includes access to the portal, lead locking and a logo. The Preferred level brings eligibility for market development funds, volume rebates and not-for-resale software and a dedicated tech support hotline. The top, Premier, level increases volume rebates and includes co-marketing projects, event participation and a partner showcase.

Kinkade, who added the channel management role to his job in November, said the enhancement of the program fits with the 100-percent channel sales company's recent moves such as creating a Partner Advisory Council and growing its channel sales force.

"All this is a big interrelated initiative to really develop our channel sales," Kinkade said.

Posted by Scott Bekker on March 02, 2011


Featured

  • Microsoft Offers Support Extensions for Exchange 2016 and 2019

    Microsoft has introduced a paid Extended Security Update (ESU) program for on-premises Exchange Server 2016 and 2019, offering a crucial safety cushion as both versions near their Oct. 14, 2025 end-of-support date.

  • An image of planes flying around a globe

    2025 Microsoft Conference Calendar: For Partners, IT Pros and Developers

    Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss.

  • Notebook

    Microsoft Centers AI, Security and Partner Dogfooding at MCAPS

    Microsoft's second annual MCAPS for Partners event took place Tuesday, delivering a volley of updates and directives for its partners for fiscal 2026.

  • Microsoft Layoffs: AI Is the Obvious Elephant in the Room

    As Microsoft doubles down on an $80 billion bet on AI this fiscal year, its workforce reductions are drawing scrutiny over whether AI's ascent is quietly reshaping its human capital strategy, even as official messaging avoids drawing a direct line.