FalconStor Adds Tiers, Portal to Partner Program
    		FalconStor Software revamped its partner program this week  with new partner tiers, a portal and new benefits for resellers of its  disk-based data protection solutions. The new program is called PartnerChoice and the launch also includes a new portal called PartnerPlace, which includes  opportunity and order tracking.
Brendan Kinkade, vice president of channel management and  global alliances for Melville, N.Y.-based FalconStor, said the program now has  three tiers: Authorized, Preferred and Premier. The Authorized level includes  access to the portal, lead locking and a logo. The Preferred level brings  eligibility for market development funds, volume rebates and not-for-resale software  and a dedicated tech support hotline. The top, Premier, level increases volume  rebates and includes co-marketing projects, event participation and a partner  showcase.
Kinkade, who added the channel management role to his job in  November, said the enhancement of the program fits with the 100-percent channel  sales company's recent moves such as creating a Partner Advisory Council and  growing its channel sales force. 
"All this is a big interrelated initiative to really  develop our channel sales," Kinkade said.
 
	Posted by Scott Bekker on March 02, 2011