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FalconStor Adds Tiers, Portal to Partner Program

FalconStor Software revamped its partner program this week with new partner tiers, a portal and new benefits for resellers of its disk-based data protection solutions. The new program is called PartnerChoice and the launch also includes a new portal called PartnerPlace, which includes opportunity and order tracking.

Brendan Kinkade, vice president of channel management and global alliances for Melville, N.Y.-based FalconStor, said the program now has three tiers: Authorized, Preferred and Premier. The Authorized level includes access to the portal, lead locking and a logo. The Preferred level brings eligibility for market development funds, volume rebates and not-for-resale software and a dedicated tech support hotline. The top, Premier, level increases volume rebates and includes co-marketing projects, event participation and a partner showcase.

Kinkade, who added the channel management role to his job in November, said the enhancement of the program fits with the 100-percent channel sales company's recent moves such as creating a Partner Advisory Council and growing its channel sales force.

"All this is a big interrelated initiative to really develop our channel sales," Kinkade said.

Posted by Scott Bekker on March 02, 2011


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