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Devices and the Generational Divide

When consulting on technology solutions with customers, it helps to know what kind of devices they're naturally interested in and comfortable with. It's fairly obvious that a Millenial business owner is going to be interested in different devices than a boomer, but which ones exactly?

The Pew Internet & American Life Project released some interesting data today called "Generations and their Gadgets" that provides specifics worth browsing. Examples from the survey of 3,000 Americans:

  • Generation X (35-46) are most likely to own a desktop
  • Millenials (18-34) are the only age group more likely to have a laptop than a desktop
  • E-book readers are most popular with Younger Boomers (47-56) and what Pew calls the Silent Generation (66-74).

A summary of the study is here, while a nifty bar graph broken down by device category and age group is here.

Posted by Scott Bekker on February 03, 2011


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