The $70 Billion Vista Opportunity
Microsoft hired the analysts at IDC to do an economic impact of Windows
Vista. We already knew it was going to be big, but IDC has formulas and
spreadsheets and models for this sort of thing. What IDC found: U.S.-based
Microsoft partners should sell about $70 billion in products and services
revolving around Windows Vista in 2007. That's above and beyond actual
Vista license revenue that goes straight back to Microsoft.
Another finding of the survey: Those partners are investing about $10
billion to get their solutions and services ready for Vista. IDC estimates
there will be about 100,000 new U.S. jobs as a result of Vista in 2007.
One other tidbit: IDC estimates that for every $1 spent on Vista, customers
spend another $18 on IT. Sounds good for the channel, but those numbers
wouldn't make me very happy if I were a CIO. According to IDC, the $18
breaks down to $9.75 on hardware, $4.60 on software and $3.65 on services.
Click here to read the RCPmag.com news article on the study, which includes
a link to the full, 14-page PDF document from IDC.
Do you feel like Microsoft has done its part to get you in the channel
ready to reap this windfall? I'd like to hear your thoughts at [email protected].
Posted by Scott Bekker on December 12, 2006