Pender's Blog by Lee Pender, RCPU Editor

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Microsoft Leaves Razorfish to French Chefs

In a move we like to see, Microsoft is selling Razorfish, one-time star of the Web world and a company that Microsoft bought when it acquired online ad agency aQuantive, to a French advertising giant, Publicis.

We like this because it's one less distraction for Redmond, hopefully meaning that maybe Steve Ballmer is toning down his dream of becoming a media magnate and is starting to focus on Microsoft's (struggling) core technologies again. (To be fair, the company does have a huge launch wave coming, with Windows 7's arrival in October being the obvious marquee event.)

But we're also curious to see what the chefs at the Publicis Drugstore (which is really more of a café-slash-swanky shop) can do with Razorfish. After all, if the French can make pig guts taste good (and they can), they can surely find a way to spice up Razorfish, right?

Posted by Lee Pender on August 11, 2009


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