Pender's Blog by Lee Pender, RCPU Editor

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Google: World's Biggest Brand

Another brand survey? Yes -- but this one we've seen before. For the second year (not the third, as the linked article suggests) in a row, Google has topped the list of the world's biggest brand according to Millward Brown Optimor.

Back in the summer of 2006, RCP the magazine brought you a feature on Microsoft topping Millward Brown's brand list, and Redmond hasn't been back on top since. Is there an RCP cover jinx?

Posted by Lee Pender on April 22, 2008


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