I'm often engaged in conversations with Microsoft partners around how to structure partnering arrangements -- often called P2P, or partner-to-partner, relationships.
Many partners come to me either on the brink of starting their partnering efforts and wanting to know how to build their strategy, or after they've been doing P2P for a while but don't feel that it's working for them.
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Posted by Per Werngren on December 28, 20220 comments
I have been part of the various iterations of Microsoft's partner program since the 1990s. Microsoft has done a great of job of staying relevant with its partner program through the years.
Last week, the company decided it was time to make a major overhaul, announcing that the existing Microsoft Partner Network (MPN) will become the Microsoft Cloud Partner Program effective Oct. 3, 2022. More
Posted by Per Werngren on March 22, 20220 comments
It's now time to close 2021 and look forward to 2022. Our industry -- and our channel ecosystem -- has re-innovated itself during the pandemic, and we can take pride in having helped people change the way they work.
For 2022, the digital transformation will continue. In many ways, the pandemic has accelerated digital transformation, but the opportunities are still endless. We have only just skimmed the surface; beneath are whole industries that need to transform, and partners with not only technical knowledge but also the right business acumen will become heroes. More
Posted by Per Werngren on December 22, 20210 comments
I got the first alert at 11:40 a.m. EST on Oct. 4 that there were problems with Facebook. As it's not business-critical for me, I didn't pay much attention -- but I did get puzzled when I couldn't connect to WhatsApp, as that is indeed a critical tool for me to interact with my different teams around the globe.
We've now learned that the outage lasted for six hours and involved not just Facebook but also services owned by it, like Instagram, Messenger, WhatsApp and Oculus VR. This was a costly outage for every business that depends on these services, and it shows how business-critical these social media resources have become. More
Posted by Per Werngren on October 05, 20210 comments
I seldom write about IT or cybersecurity, but today I decided to make an exception.
There have been several publicly known ransomware attacks recently. The attacks against Colonial Pipeline and SolarWinds were eye-opening to many. The attack against Kaseya affected, according to the vendor, 1,500 organizations worldwide. The villains found a clever way to extend their reach by attacking vendors that provide tools for MSPs. Even my local golf club got hit in the Kaseya attack.
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Posted by Per Werngren on September 02, 20210 comments
We have all had a very different past year. We have all suffered and made sacrifices, and many of us have lost people close to us.
Yet our partner ecosystem has been highly innovative, and there has been a strong demand for digital transformation, which has benefited many of us. More
Posted by Per Werngren on June 02, 20210 comments
As a former president of the International Association of Microsoft Channel Partners (IAMCP), I had the privilege and honor of leading the team that took the IAMCP from four to 44 countries and reached an annual revenue of $10 billion in deals between our members. That experience gave me some visibility into what makes partner-to-partner (P2P) relationships and engagements successful.
Today's Microsoft ecosystem is highly vibrant. We see great innovation happening across the globe, which opens new opportunities. As our customers are increasingly global, we need to address how to sell and deliver to them beyond geographical borders. More
Posted by Per Werngren on December 21, 20200 comments
Remember when your customers had offices filled with workers and everyone had a PC on their desks? Remember when people met in person and the computer room in the basement hosted all the servers?
Most systems integrators (SIs) and value-added resellers (VARs) had a viable business with support staff onsite taking care of people and systems. Most SIs and VARs did a blended delivery, where only some of the support was delivered from a central service desk. Their livelihood was to sell hours in different packages. The Microsoft Office experience was delivered through local Exchange and SharePoint servers -- though, of course, many customers had made the switch to Microsoft 365. More
Posted by Per Werngren on November 05, 20200 comments
In Part 1 of this series, I covered the way the CIO job has changed and how partners can best help CIOs succeed in delivering on business objectives rather than just on technology objectives.
Now that you know the big picture, here are some thoughts for low-hanging fruit: More
Posted by Per Werngren on September 22, 20200 comments
Despite the ongoing coronavirus pandemic, we still need to be there for our customers and give them strategic advice. And perhaps this is more important now than ever.
If I were a Microsoft partner working as a strategic advisor to CIOs, here is what I would like to talk to them about. More
Posted by Per Werngren on September 15, 20200 comments
Getting employees working from home or at least in widely separated sections of the office, leveraging Microsoft Teams and watching your cash flow like a hawk are among the key measures to weather this pandemic, says channel community leader Per Werngren.
With the coronavirus affecting us all, both in our professional and our personal lives, it is important for Microsoft partners to take proper action in order to not fall victim to this crisis.
We need to take care of each other: our employees, our customers and our fellow partners. We compete every other day with each other, but right now is the time to be generous and help those in need. Don't try to make the coronavirus an opportunity to steal business from each other -- we're better than that and united we stand as a community. More
Posted by Per Werngren on March 17, 20200 comments
As we're well into the first quarter of 2020, I see four big trend-related opportunities for Microsoft partners this year.
Having been around this ecosystem for quite some time, I'm noticing that we are finally seeing great progress in embracing diversity. More
Posted by Per Werngren on February 20, 20200 comments