Barney's Blog

Blog archive

Another Google Gotcha

You might think I pick on Google a lot, and I do. There's a reason, though. Google has power, and with power comes scrutiny. Just look at what a U.S. president goes through. Every decision is scrutinized (sometimes not scrutinized enough) as a way of keeping this power in check.

Google is as close to a president of the Internet as you can get. So when Google admitted that it tracks our Web moves and sells this information to marketers, I was concerned. In fact, Google, Microsoft and Yahoo -- the Web's Big Three -- all do this!

And using deep-packet inspection, companies can learn exactly what we do on the Web (are you getting nervous yet?). Fortunately, the Big Three don't do deep-packet inspection. I'd like to keep it that way.

What about you? How much should Internet companies know about you? And does Google have too much power? Thoughts welcome at [email protected].

Posted by Doug Barney on August 13, 2008


Featured

  • Image of a futuristic maze

    The 2024 Microsoft Product Roadmap

    Everything Microsoft partners and IT pros need to know about major Microsoft product milestones this year.

  • Microsoft To Wind Down Copilot Pro's 'GPT Builder' Feature

    Subscribers of Microsoft's Copilot Pro solution will lose access to a key perk starting next month.

  • Windows Server 2025 GPU Improvements Promise Major AI Support

    Currently in public preview, Windows Server 2025 is shaping up to be a major beneficiary of Microsoft's wide-ranging collaboration with chip giant Nvidia.

  • High Levels of Customer Unease Around VMware-Broadcom Deal: Report

    CloudBolt Software, a Microsoft technical partner and self-described "cloud ROI company," recently commissioned a survey of 300 current VMware customers gauging their outlook on VMware's acquisition by Broadcom.