News
        
        Microsoft Expands Video Capabilities with Clipchamp Acquisition
        
        
        
			- By Kurt Mackie
- September 08, 2021
Clipchamp, an Australia-based startup that makes browser-based video  production tools, has been acquired by Microsoft for an undisclosed amount.
 With more than "17 million everyday editors  worldwide," Clipchamp  aims to make  video creation easier for nonprofessional video developers, according to a  blog by Clipchamp CEO and co-founder Alexander  Dreiling.
In its own announcement, Microsoft indicated it's buying Clipchamp as an Office 365 and  Windows addition:
  As a web app that uses the full power of your PC, Clipchamp is a  natural fit to extend the cloud-powered productivity experiences in Microsoft 365 for individuals, families, schools, and businesses. It's also a  great fit for Microsoft Windows, which is a platform for boundless creativity.
Exactly how Microsoft plans to integrate Clipchamp wasn't  described, but Microsoft promised that things will get better with more options  for current Clipchamp users. Microsoft sees Clipchamp as helping "small  business owners, marketers, influencers, students, educators, families, and  information workers" tell their stories in instructional videos.
Microsoft also sees video as a good replacement for  written documentation, saying that video "has replaced written  documentation for instructions, status reports, records of activity,  communication, and learning."
The Clipchamp tools are accessible via Chromium-based  browsers, leveraging the computing power of a PC with graphics processing unit  acceleration.
Clipchamp offers a free Basic package supporting 480p  video, or other packaged products that are priced per month, ranging from $9 to  $39 per month. Its top-tier Business Platinum offering lets organizations  export 1080p full HD video, with unlimited video stock and custom branding.  
The terms of the acquisition weren't described. The deal  was seen by Clipchamp as extending its video work, and giving it a "future  legacy."
"Under no other scenario could our future look more  exciting than what's ahead of us now," Dreiling stated, regarding Microsoft's acquisition.
        
        
        
        
        
        
        
        
        
        
        
        
            
        
        
                
                    About the Author
                    
                
                    
                    Kurt Mackie is senior news producer for 1105 Media's Converge360 group.