News

Intel To Unveil Single Brand for New Chips

Intel Corp. on Monday plans to unveil a single brand name for a new generation of chips for laptop PCs and desktop machines, calling them the Core 2 Duo.

The company is counting on the chips, which are based on a new design, to regain market share lost to several high-performing chips made by competitor Advanced Micro Devices Inc. Intel's new architecture, dubbed "Core," delivers two processors on a single chip, driving better performance while consuming less power.

Core 2 Duo will phase out the Pentium 4 brand for desktop processors and the Core Duo for laptop chips. The older brands were based on two different designs. The chips, code-named Conroe for desktops and Merom for laptops, are scheduled to start shipping in the third quarter.

The single architecture will make it easier for software engineers to make programs that run well on both desktop and mobile PCs, according to a press release.

Intel also plans to announce it will name a high-performance processor for computer gamers the Core 2 Extreme.

Intel executives said in March the Conroe will deliver 40 percent better performance and consume 40 percent less power. During the past few years, power efficiency has emerged as a key selling point, as the costs of powering computers and keeping them cool have grown.

The Core 2 Duo use a new manufacturing process that shrinks the size of a chip's circuitry. That allows Intel to put more transistors on a single chip, lowering manufacturing costs and boosting performance and power efficiency.

Featured

  • MIT Finds Only 1 in 20 AI Investments Translate into ROI

    Despite pouring billions into generative AI technologies, 95 percent of businesses have yet to see any measurable return on investment.

  • Report: Cost, Sustainability Drive DaaS Adoption Beyond Remote Work

    Gartner's 2025 Magic Quadrant for Desktop as a Service reveals that while secure remote access remains a key driver of DaaS adoption, a growing number of deployments now focus on broader efficiency goals.

  • Windows 365 Reserve, Microsoft's Cloud PC Rental Service, Hits Preview

    Microsoft has launched a limited public preview of its new "Windows 365 Reserve" service, which lets organizations rent cloud PC instances in the event their Windows devices are stolen, lost or damaged.

  • Hands-On AI Skills Now Outshine Certs in Salary Stakes

    For AI-related roles, employers are prioritizing verifiable, hands-on abilities over framed certificates -- and they're paying a premium for it.