It's not your imagination. Your buyers are getting younger. By the time 2020 rolls around (yes, only five years from now) millennials will make up half of the workforce.
Just like your own generation did, millennials view the world through a different lens. And as these young people move up the corporate ladder, you need to adjust your perspective...and your marketing. More
Posted by Barb Levisay on April 09, 2015 at 8:59 AM0 comments
Is it appropriate to tell your personal story through your Web site or blog? Or should you play it safe and do what everyone else is doing (something like, "Our seasoned professionals, with more experience than any other technology provider, will help your business increase productivity and fuel growth")?
One partner is setting the gold standard in content marketing with a blog that is different, personal and downright inspiring. More
Posted by Barb Levisay on March 18, 2015 at 1:59 PM0 comments
"Storytelling," the latest buzzword being tossed around in the world of content marketing, suggests that you need epic narratives to connect with potential buyers.
If, like the rest of the common world, you don't have a "chief storyteller" on staff, don't worry. You can use scenarios to help your prospects envision the benefit of your solutions. More
Posted by Barb Levisay on February 19, 2015 at 7:49 AM0 comments
Do you still have "update the Pinpoint profile" on your to-do list? The update that you have been meaning to do for six months and just haven't gotten to yet? With an upgraded interface and improved search, along with some pretty compelling data from its fiscal year 2014, this is probably the time to put Pinpoint at the top of your list.
Based on conversations that we've had with partners about Pinpoint, there is a direct correlation between the effort put into your listings and the results. Microsoft has posted a set of very helpful resources on its Ready-to-Go (RtG) marketing site that will make it easier for you to create a professional and effective profile. Aptly titled the "Pinpoint Resources" campaign, there are about a dozen PowerPoint presentations, documents and videos that will help you improve your chances of being found and making connections. Included in the resources are practical tips to optimize your profile, as well as step-by-step guidance to manage your Pinpoint account. And don't overlook the "Top Ten Tips for a Great Profile" which offers great advice for any form of online content. More
Posted by Barb Levisay on February 04, 2015 at 10:57 AM0 comments
The intentions are always good. Whether introduced through Microsoft to deliver a complex project or connecting through an International Association of Microsoft Channel Partners (IAMCP) meeting, most partner-to-partner relationships start with high hopes but don't deliver as expected.
What are the factors that lead to lasting partnerships that drive real economic results for both parties? KiZAN Technologies and Netmail are reaping rewards from a growing partnership and shared lessons learned from their collaboration. More
Posted by Barb Levisay on January 22, 2015 at 8:12 AM0 comments
Prospective buyers only spend 10 to 20 seconds scanning your homepage before deciding to dig in or leave, so your message had better be short and to the point.
So little time, yet so much to say. You've added all these great cloud services, disaster recovery is so important and you have great customer stories to share. As hard as it is, this is a good time to step back and distill your core value to clients. A messaging framework will help you trim down your text to grab prospects' attention before they move on. More
Posted by Barb Levisay on January 07, 2015 at 12:09 PM0 comments
Microsoft's Small Business Contest, running through Jan. 11, 2015, is an opportunity to be a hero in your customers' eyes. By promoting the contest to your customers, they get the opportunity to tell their story and win as much as $20,000. With a little creativity, you can capitalize on the contest to advance your role as a customer advocate and trusted partner.
Contest entrants submit a two-minute color video sharing the story of their business journey and lessons learned. Eligible businesses include privately held U.S. companies operating for more than six months with no more than 250 employees. More
Posted by Barb Levisay on December 10, 2014 at 11:54 AM0 comments
The tempo of new product releases from Microsoft presents a challenge for partners to stay ahead of customers.
Sway, Microsoft's new presentation solution, is getting attention from the press but is as new to most partners as it is to their customers. One partner jumped in with both feet to be the first to introduce Sway to its customers. More
Posted by Barb Levisay on November 19, 2014 at 2:43 PM0 comments
Billed as the northeast's largest business trade show, the New York Business Expo (NYXPO), held last week in New York City, attracted 8,826 business owners, executives and entrepreneurs. Landing an invitation to lead a session at such an event is a coveted engagement for any business owner. For one Microsoft partner, attendance-driving clout through a loyal social community earns him a regular place in front of big audiences.
Carl Mazzanti, CEO of eMazzanti Technologies, is in the enviable position of being able to choose speaking venues that will reach broad audiences like the NYXPO. He attributes the success to the social community that his 39-person IT services company has built. "Because eMazzanti has a lot of followers, I get these speaking opportunities," Mazzanti explained. "When we send a message out about an event, people sign up." More
Posted by Barb Levisay on November 05, 2014 at 1:12 PM0 comments
Microsoft's ModernBiz global marketing campaign aimed at small and mid-sized businesses (SMBs) is gaining traction -- and just getting started.
If your business serves SMBs, this is a tremendous opportunity to roll out marketing activities of your own that build on Microsoft's momentum. By aligning with the ModernBiz messaging, you reinforce your partner status with prospects and, as an added benefit, you can use content that you don't have to create from scratch. More
Posted by Barb Levisay on October 22, 2014 at 3:40 PM0 comments