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5 SharePoint Questions with Microsoft's Jared Spataro

Jared Spataro
Jared Spataro, Microsoft senior director of SharePoint product management.

The keynote address at last week's Microsoft SharePoint Conference yielded a few significant announcements -- namely, that a SharePoint Online update expected by year's end will include Business Connectivity Services (BCS) capability, and that a new version of the on-premises SharePoint product is in the works and is shaping up to be "the biggest release of SharePoint" Microsoft has ever done. Microsoft also announced a new certification program: the Microsoft Certified Architect for SharePoint.

Jared Spataro, a senior director of SharePoint product management at Microsoft, explained the nuances of the keynote in an interview during the Anaheim, Calif. conference.

1. What's Microsoft's view on public cloud, private cloud and hybrid deployments with SharePoint? 

Spataro: I would say that this idea of a hybrid deployment is one of the biggest differentiators in the enterprise space. Our perspective is "the cloud on your terms." We're not trying to push you to the cloud or stay on prem[ises]. We want you to make the right decision for your business. I think that's very different from the way our competitors have approached it.

If it's important for you to run this in your own datacenter, SharePoint 2010, as it's architected, can go do that for you. It can do amazing things. It can scale in ways that no other system can out there. But if that's not what you're interested in, if you'd rather focus on other parts of SharePoint -- whether it's business applications or whatever you want to do -- we can take care of those problems for you, and that's what we call "Office 365."

2. Some surveys show Web site and document management as top uses for SharePoint. What is Microsoft seeing?

Spataro: We see a lot of different uses. [First,] we see a lot of people who are doing document management. The next one down was project management, so managing specific projects with an outcome and an end date. The third one down was enterprise search, so using it not just to search SharePoint but to search outside SharePoint. And that's become a bigger and bigger thing. People start to think of SharePoint as an information hub where they can manage not only the information that lives in it but the stuff that lives outside, which is pretty revolutionary. And the fourth one is publishing business intelligence, which makes a lot of sense if your close enterprise customers are kind of moving in that direction.

There are a lot of others. To characterize what we found, it didn't drop off from there. In fact, business intelligence was used by 44 percent of customers, and from there, it looked in the 40 and high 30s for the rest of the use cases. So the big takeaway from us is that SharePoint can do a lot, people are using it for a lot, and those top four were clearly the leaders, but beyond that, there's just a lot of capabilities.

3. What about compliance issues in moving to Office 365? An analyst told me that the hybrid solution currently isn't ready if an organization wants to keep the data local.

Spataro: The announcement that we made about BCS [Business Connectivity Services] actually opens up that scenario for the first time in a very wide type of way. So that's why that announcement was so significant. Prior to that announcement, you could have what you could characterize as an island of information -- a nice island, a very functional island, but you had to decide to put your information in the cloud in order to use the capabilities in the cloud, or you were going to move them on-prem.

This BCS announcement means that we can now create a connection between the cloud and any other data source -- other cloud data source or any on-prem data source -- and that means we can do what you are suggesting, which is the ability to tap into data. It is most useful in data than in documents. We don't have an equivalent that is sophisticated in what you'd call federated document management -- that's a pretty sophisticated use case.

4. Can you explain BCS?

Spataro: The easiest way to think of it is that it is a mapping between an interface -- a "list" is what it is, actually, in SharePoint -- and data that lives someplace else. And it allows you to have a read-write connection between the lists in SharePoint and the data that sits in the back.

So, pretend you're a sales organization and you wanted to get a list of customers. And you wanted to present that listing to your sales portal. And maybe, say, I'm showing up and I'm Jared and I get my list of customers just for me. I'd be able to use BCS to go down to my customer relationship management system to pull the list of customers just for Jared and display them up in a list so that it would feel like an integrated part of the experience. And if I then want to do something with that list of customers -- like update their status, change the spelling of a name -- because BCS is bi-directional, I can also write that back to the customer relationship management.

So, what a lot people use it to do is they will create a kind of blended experience, where someone gets everything they need to work -- documents, list of their customers and other capabilities like social capabilities -- and get a really nice blended experience without having to open up separate applications. And that's kind of the best-use case scenario.

5. I've bumped into people at the conference that were working with IBM WebSphere and made the switch to supporting SharePoint. Any thoughts on that?

Spataro: I bumped into someone just like that who had been working on Lotus Notes and he said he had been a Notes guy for 10 years and [he said,] "This year was the year I made the switch and I'm really excited to be here." So, I do feel like there is this turning point in the market where people are starting to recognize that this is a shift you'll want to be associated with.

There wasn't new product news [at the conference] but when we took a look at where the market was, we recognized that this is a time for us to really double down on the goodness out there. And that goes to how the ecosystem itself is building up. So the partner ecosystem, from our perspective, is a really important part of making sure that customers get what they want. So when Jeff [Teper, corporate vice president of the Office Business Platform at Microsoft,] cited the 700,000 developers or the 93,000 trained partner individuals in the last 12 months...I don't think he cited the stat, but just about 50 percent of .NET developers had actually targeted SharePoint in the last 12 months. That's a really big deal for us.

The announcement that we made around the MCA -- that really was us, more than anything, saying that we recognize the demand out there for having highly skilled partners and to even differentiate between those who have some SharePoint experience and those who have almost like the black belt of SharePoint. We hear that [need] consistently from both customers and partners.

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About the Author

Kurt Mackie is online news editor for the 1105 Enterprise Computing Group.

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