Marco Limena, vice president of Hosting Service Providers at Microsoft, recently shared his insights on what partners should do to better position themselves in the new year as part of RCP's annual "Marching Orders" feature.
Earlier this year at our Hosting Summit, I shared research that revealed a shift in customer demand when it comes to cloud infrastructures. According to the 451 Group, in the next two years, 68 percent of customers plan to adopt hybrid cloud models. That's an increase of nearly 20 percent from today. This shift is driven by an increased customer demand for cloud solutions that will help them grow their business or realign their organizations.
In looking at this data, there's no denying we're entering the era of hybrid cloud. Now is the time for service providers to begin building and deploying hybrid clouds that meet customer demands and allow them to move between on-premises solutions, the public cloud and service provider clouds.
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Posted on December 23, 20130 comments
This RCP Guest Blog was written by Peter Bauer, CEO and co-founder of Mimecast.
The characteristics of an effective leader have been covered extensively -- the bottom line usually being that the elements of leadership are notoriously difficult to define or measure.
However, many leaders often share a similar conviction that keeps each of them moving forward. Leadership with conviction empowers leaders to fully invest in an idea, convince others to follow them and entice others to want the product or service.
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Posted on August 06, 20130 comments
As part of Redmond Channel Partner's annual "Marching Orders" feature, we asked several channel luminaries to give their best advice to help Microsoft partners succeed in the coming year. Here are some insights from Tom Chew, national general manager of Slalom Consulting.
Slalom is embracing opportunities in the cloud to drive deeper engagements and long-lasting partnerships with our clients. We've seen great success by first seeking to understand a company's unique business needs, and then developing a tailored solution that delivers ongoing value after implementation.
That's important because the explosion in adoption of cloud technologies from Microsoft -- such as Windows Azure and Office 365 -- means partners have even more tools to create a strong breadth of offerings for their clients. Many of the Microsoft tools work with cloud solutions from companies such as Amazon.com Inc. as well, expanding the opportunities. But gaining long-term business value is often a real challenge. More
Posted on February 06, 20130 comments
As part of Redmond Channel Partner's annual "Marching Orders" feature, we asked several channel luminaries to give their best advice to help Microsoft partners succeed in the coming year. Here are some tips from Howard M. Cohen, channel consultant and RCP columnist.
Integrator. That's what most of us have called ourselves for the last three decades. What do integrators do? They take hardware from various manufacturers and software from various publishers and combine them to create superior customer solutions. A proud heritage.
Over the past few years, some enterprising technologists realized they could create some of the services we used to install at customer sites and produce them more effectively in their own datacenter. Not only that, but by selling these services to a large number of customers they could achieve an economy of scale that would deliver better service at a lower price, and they would still make money doing so. More
Posted on February 06, 20130 comments
As part of Redmond Channel Partner's annual "Marching Orders" feature, we asked several channel luminaries to give their best advice to help Microsoft partners succeed in the coming year. Here are some tips from Cindy Bates, U.S. Small and Medium Sized Businesses & Distribution, Microsoft.
The New Year brings a new era of opportunity for partners working with SMBs. New levels of innovation in the cloud, new form factors and ways of interfacing with PCs, and the accessibility of virtualization solutions are transforming the way SMBs run their businesses, let alone their IT infrastructures. Among the biggest areas of opportunity:
As part of Redmond Channel Partner's annual "Marching Orders" feature, we asked several channel luminaries to give their best advice to help Microsoft partners succeed in the coming year. Here are some tips from Harry Brelsford, President, SMB Nation.
Who ordered this tepid recovery, anyway? Several years ago, when the economy was "resetting," I made forward-looking statements that the downturn was going to align closer to a normal recession, not the "Great Recession" others predicted. Bottom line is that they were closer to right than I was.
While the slowly improving economic data inspires optimism in me and others, a common current refrain is that we've never worked so hard for so little. True -- the past few years have made us all more focused and efficient. But you're not alone if you're getting tired of this recession too! More
Posted on January 30, 20130 comments
As part of Redmond Channel Partner's annual "Marching Orders" feature, we asked several channel luminaries to give their best advice to help Microsoft partners succeed in the coming year. Here are some tips from Tiffani Bova, Vice President, Gartner Research Inc.
Business partners of the future must continually reinvent their businesses. Otherwise, they'll find themselves left behind as the "supplier" of technology versus the trusted partner that guides clients to where they need to be. Helping businesses focus on growth and enabling new and different customer experiences is where businesses are spending their IT dollars.
This is being driven by what Gartner calls the "Nexus of Forces" (see gartner.com/webinars), the explosion in information, social, cloud and mobility, as well as the intersection of these rapidly evolving capabilities. These are disruptive technologies that fundamentally change business processes, business strategies and business models, and they're coming at us faster than ever. This is creating unprecedented uncertainty and opportunity for the IT channel as a whole. More
Posted on January 24, 20130 comments
As part of Redmond Channel Partner's annual "Marching Orders" feature, we asked several channel luminaries to give their best advice to help Microsoft partners succeed in the coming year. Here are some tips from Jenni Flinders, U.S. Partner Strategy and Programs, Microsoft.
In this new exciting era with the product launch wave -- the biggest in our company's history -- it's imperative that our partners educate themselves and their customers on the benefits of these product offerings.
I want our partners to be able to approach sales opportunities with a high degree of comfort, fluency and credibility to take full advantage of revenue potential. As such, Microsoft needs to provide its partners with a roadmap, allowing each of these organizations to forge ahead and blaze a trail of individualized success. More
Posted on January 16, 20130 comments
As part of Redmond Channel Partner's annual "Marching Orders" feature, we asked several channel luminaries to give their best advice to help Microsoft partners succeed in the coming year. Here are some tips from Mike Harvath, CEO, Revenue Rocket Consulting Group & RCP columnist.
It looks like this could be a year of opportunity for Microsoft partners. What with a new, huge revision cycle that includes Windows 8, Office 2013, Exchange 2013, SharePoint 2013, the new Surface tablet and Lync, there's a lot to crow about.
I can't remember a year in which Microsoft has unleashed such a barrage of new and updated technologies. Some might argue that this onslaught is a wee bit too much to thrust upon the market all at once. Time will tell, but for the moment I think this spells opportunity -- as change often does in IT -- for those partners that have positioned themselves to take advantage of this bounty. More
Posted on January 15, 20130 comments
As part of Redmond Channel Partner's annual "Marching Orders" feature, we asked several channel luminaries to give their best advice to help Microsoft partners succeed in the coming year. Here are some tips from Keith Lubner, Managing Partner, Channel Consulting Corp.
In 2012, I saw too many solution providers trying to do too much, which led to stagnation and frustration, and often left them with the feeling that they were pushing a wet noodle uphill (it doesn't go far). Their businesses didn't move as quickly forward as did the frenetic pace of technology. In 2013, I'm afraid technology will keep moving quickly, but I recommend that solution providers slow down and simplify. This sounds contrarian, but hear me out, as this basic notion will actually allow you to leapfrog competition that might still be trying to push that wet noodle uphill.
Let's get simple with a simple story. Earlier last year, my son came up with a neat idea for collecting "unclaimed" golf clubs, cleaning them up and then donating them to organizations such as The First Tee. As soon as he came up with the idea, he immediately (as often kids and adults will do) started projecting all of the potential roadblocks, tasks and other items necessary to get the initiative off the ground. He then suffered "paralysis by analysis," and guess what happened? Nothing. Great idea, but nothing happened because he complicated the entire thing. More
Posted on January 08, 20130 comments
As part of Redmond Channel Partner's annual "Marching Orders" feature, we asked several channel luminaries to give their best advice to help Microsoft partners succeed in the coming year. Here's what Jon Roskill, corporate vice president of Microsoft's Worldwide Partner Group, had to offer RCP's readers.
As we head into 2013, I see two huge opportunities for partners in the Microsoft ecosystem. The first, of course, is the cloud.
Partners have heard me talk for the last two years about the cloud opportunity, but in the last year we have really seen the traction and scale take off. In 2013 we're going to start to see the trend of cloud leading on-premises. This will be the year that cloud run-rate of certain workloads will pass on-premises in key segments. Look for this leapfrog in e-mail in small to midsize business (SMB), CRM in midmarket, and others. The cloud momentum will undoubtedly accelerate as we release the next version of Windows Azure, Dynamics CRM Online and Windows Intune, and because Office 365 will have a truly symmetric server model. More
Posted on January 04, 20130 comments