In August 1981, IBM introduced its first "personal computer" and, explaining that nobody but IBM could sell IBM, decided that the few selected companies that would be furnishing these small units to consumers and small businesses would be "resellers" instead of "sellers."
- By Howard M. Cohen
- September 01, 2010
Guggenheimer explains why Microsoft still matters in a digital near-future that isn't necessarily PC-centric.
- By Scott Bekker
- July 01, 2010
As part of the Microsoft Partner Network overhaul, Microsoft is revamping the popular Action Pack program this month.
- By Scott Bekker
- May 01, 2010
Now that Microsoft Windows Azure and SQL Azure are commercially available, partners need to consider how the company's new cloud services will change the landscape of how software and services are delivered.
- By Paul DeGroot
- April 01, 2010
Think you can afford to ride on the coattails of the Microsoft name? Think again. You need to promote your own brand, too.
- By Lauren Gibbons Paul
- October 01, 2006
With a great brand name comes great partner responsibility.
- By Doug Barney
- July 01, 2006
Microsoft may be the world's best-known brand, but it's not necessarily
the best-loved. Here are ways to overcome deal-busting objections.
- By Anne Stuart
- July 01, 2006
Microsoft isn't just the world's most powerful software company. It's also the world's biggest brand. Here's why -- and what that means to partners.
- By Lee Pender
- July 01, 2006