Think you can afford to ride on the coattails of the Microsoft name? Think again. You need to promote your own brand, too.
- By Lauren Gibbons Paul
- October 01, 2006
With a great brand name comes great partner responsibility.
- By Doug Barney
- July 01, 2006
Microsoft may be the world's best-known brand, but it's not necessarily
the best-loved. Here are ways to overcome deal-busting objections.
- By Anne Stuart
- July 01, 2006
Microsoft isn't just the world's most powerful software company. It's also the world's biggest brand. Here's why -- and what that means to partners.
- By Lee Pender
- July 01, 2006