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Analysis: The Care and Feeding of Partner-to-Partner Relationships

Forging and nurturing a relationship with another Microsoft partner takes a lot of hard work. Here are 10 tips to help you turn that relationship into a reliable revenue driver -- for you, your partner and Microsoft.

Partnering with Microsoft in the Nadella Era: What's Changed?

Between the end of stack ranking and the emergence of faster release cycles, partners are contending with a much different Microsoft than the one under Ballmer.

Microsoft Partners: Get Used to Dodging a Drunk Dinosaur

A few of Microsoft's recent moves have the company lumbering right onto partners' territory.

Which Way Is the Wind Blowing at Microsoft?

Successful partners find ways to align their practices with Microsoft's goals. Finding out what those goals are doesn't have to be tricky, as long as you know what questions to ask.

How To Not Waste Your Time at WPC 2014

For partners that don't come prepared, Microsoft's annual Worldwide Partner Conference can be overwhelming and unrewarding. Our former Microsoft field rep gives a few guidelines for how to make the most of your time at WPC.

Behind the Curtain at Microsoft: Three Things You Should Know

Our former Microsoft field rep shares some insights about how Microsoft operates and what's behind the company's attitudes toward its partners and employees.

What Gaps Does Microsoft Want Partners To Fill?

Understanding Microsoft's scorecard system is one way to figure out what partner deals Microsoft's sales reps currently value the most.

How To Motivate Microsoft To Close Your Opportunities

A quick primer on how Microsoft's field salespeople are compensated -- and how you can make that knowledge work for you as a partner.

How To Get Customer Leads from Microsoft

According to this former Microsoft field rep, there is no magical lead fountain -- getting leads from Microsoft is a multi-step process.

Want Help from Microsoft? Better Know a Microsoft Segment

What's one of the most common missteps a partner can make when approaching a Microsoft employee? According to our former Microsoft insider, it's not knowing what he or she is responsible for.