News

11 Things to Know About... WPC Sessions

With a little more than a month until the Microsoft Worldwide Partner Conference in Washington, D.C., session descriptions are beginning to appear in earnest on the Microsoft Partner Network Portal.

With a little more than a month until the Microsoft Worldwide Partner Conference (WPC) in Washington, D.C., session descriptions are beginning to appear in earnest on the Microsoft Partner Network (MPN) Portal. We've scoured the available listings for some highlights.

  1. Steve Ballmer Keynote. The CEO is confirmed for his usual keynote. Even when Ballmer doesn't have news, partners tell us they draw energy from Ballmer's WPC speeches. This year, he probably will have news about what Microsoft being "all in" on the cloud means to partners.
  2. Kevin Turner Keynote. Partners are in the COO's portfolio, so it's always crucial to hear what he has to say. At the least, he's usually entertaining in his unbridled competitiveness.
  3. Allison Watson Keynotes. Worldwide Partner Group CVP Watson will play her usual role, introducing the big keynotes each day and giving her own. Expect a lot of detail about cloud programs and MPN transition specifics.
  4. Cloud Sales. If you're interested in making money with the cloud Microsoft-style, sessions galore await at the WPC. A few that caught our attention: "Best Practices: Selling Cloud-Based Solutions to a Customer" and "Better Together: The Next Generations of Microsoft Online Services + Microsoft Office 2010."
  5. A Wide Lens on the Sky. For those with a more philosophical bent, there's "Cloud as Reality: The Upcoming Decade of the Cloud and the Windows Azure Platform."
  6. Geeking Out in the Cloud. If you want to drill down, there are sessions like this one for ISVs: "Building a Multi-Tenant SaaS Application with Microsoft SQL Azure and Windows Azure AppFabric."
  7. Vertical Clouds. Many sessions are geared toward channeling cloud computing into verticals, such as, "Education Track: Cloud Computing and How This Fits into the Academic Customer Paradigm."
  8. Other Verticals. If a session like "Driving Revenue with Innovative Solutions in Manufacturing Industries" doesn't float your boat, there's probably something equally specific in your area that will.
  9. Market Research. Leverage Microsoft's ample resources in sessions like, "FY11 Small Business Conversations."
  10. "Capture the Windows 7 Opportunity." Judging by the adoption curve, you'll want to execute on anything you learn from this session PDQ.
  11. "Click, Try, Buy! A Partner's Guide to Driving Customer Demand Generation with Microsoft Dynamics CRM!" How could you pass up a session with that many exclamation points?

Rethinking an SMB Competency

One of the new competencies of the Microsoft Partner Network that was supposed to go live in May was the Small Business Competency. Hold the music. Eric Ligman, global partner experience lead for Microsoft, wrote the following on the SMB Community Blog on May 6:

"In the small business segment, we are 'doubling-down' on the [Small Business Specialist Community (SBSC)] designation by making it our lead MPN offering for Partners serving the needs of small business. We are postponing the launch of the Small Business Competency and Small Business Advanced Competency in the upcoming year to further evaluate the need to have a separate offering outside of SBSC in the small business segment."

Eric Ligman

About the Author

Scott Bekker is editor in chief of Redmond Channel Partner magazine.

Featured

  • Microsoft Offers Support Extensions for Exchange 2016 and 2019

    Microsoft has introduced a paid Extended Security Update (ESU) program for on-premises Exchange Server 2016 and 2019, offering a crucial safety cushion as both versions near their Oct. 14, 2025 end-of-support date.

  • An image of planes flying around a globe

    2025 Microsoft Conference Calendar: For Partners, IT Pros and Developers

    Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss.

  • Notebook

    Microsoft Centers AI, Security and Partner Dogfooding at MCAPS

    Microsoft's second annual MCAPS for Partners event took place Tuesday, delivering a volley of updates and directives for its partners for fiscal 2026.

  • Microsoft Layoffs: AI Is the Obvious Elephant in the Room

    As Microsoft doubles down on an $80 billion bet on AI this fiscal year, its workforce reductions are drawing scrutiny over whether AI's ascent is quietly reshaping its human capital strategy, even as official messaging avoids drawing a direct line.

Most   Popular