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Windows Phone Much-Loved But Still Unpopular

Does the sliver of the smartphone market that owns Windows Phone-based devices know something we don't? Maybe, as it appears as though Windows Phone is driving a high rate of satisfaction among users -- so high that it tied with the iPhone in a recent survey of customer satisfaction. That's all great news for Microsoft, we suppose, but your editor loved his Intellivision as a kid (George Plimpton did the ads!), but that still didn't stop it from being crushed by Atari. Microsoft's market share for Windows Phone is still less than 10 percent -- but at least it's a happy less than 10 percent.

Posted by Lee Pender on April 02, 2012 at 11:56 AM


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Tue, Apr 10, 2012 John Canberra Australia

Regrettably, I own an Android (yes – I know – but I was in a hurry and there wasn’t much else around). The lack of interoperability with anything (assuming you want to avoid all of your personal information being sent up-and-down the phone network) has been a problem for some time. Yes – I could have replaced it some time ago but I am reluctant to throw things away (I was born in the 1950s). Now I find that Google is blocking updates to my Android applications by putting their new application at the front of the line whenever I get updates, and when I “decline” that then every other update disappears. If I accept Google’s new application I have to agree to their new privacy policy (yes – I was born in the 50’s, but I am not yet THAT senile). So now my Android is even less useful than it was before, and I am replacing it in favour of a Windows phone. Then maybe I will have something that can actually work without broadcasting all of my personal information all over the “cloud”. Even if it has a few issues – the way Google is pushing their invasion of our privacy I won’t go Google ever again.

Thu, Apr 5, 2012 Marcelo Brazil

Maybe it is because my new (yes, they reached Brazil only on March,22) Lumia 710 is my first SmartPhone, but I am loving it.Do you have any market share stats from Brazil in this last week? OK, probably it won't matter in the 1st World... But I think Lumia has over 50% of SmartPhone sales here in the last week.

Wed, Apr 4, 2012

Jose and Shular -- One thing that will help is to change it to black characters on a white background. Any graphic designer will tell you that "reverses" (white type on black) are harder to read. Go into your SETTINGS and change the THEME to "light" background. I agree that the fonts could be small for some. Thankfully (knock on wood) they actually work quite nicely for me. I like the extra "white space" on the screens. The one thing working in your and your relatives' favor is that Microsoft does not think of itself as the Grand-Decider-That-Knows-What-You-Need-Instead-Of-What-You-Want, like a certain fruit-logo'd firm. They may come out with ideas, but are open to tweaking them.

Tue, Apr 3, 2012 Jose

Typo..Correction, she COULD NOT SEE the phone numbers.

Tue, Apr 3, 2012 Jose

Shular is right. Those font sizes are too small. Especially when you are moving around, walking, etc.. My Aunt wanted a Windows phone, but she had to pass on it because she could see the phone numbers clearly. That was the deal breaker! Also, they need to add printing ability, whether blue tooth printing or IP printing. Extend the voice commands into a full dictation system would be nice for writing Word Docs. I love my Win phone so far.

Tue, Apr 3, 2012 80s Rocker Blue Springs

I think MS will be fine once it get the phone carriers behind them. And with the Lumia 900 it appears that AT&T is all in. According to AT&T their marketing campaign for the Lumia 900 is going to be as big as their push for the iPhone when it was first released. IMO this is the first step in MS getting back at least a respectable market share. Especially if T-Mobile, Verizon and Sprint get on board and start pushing WP7 phones like they do Android and the iPhone. --- Also remember, that MS does not need to beat the Apple and Google, with even only a 20%-30% market share both the phone makers and MS will make quite a bit of money. So Google and Apples shares do not have to drop much (5%-10% slide by each) for MS to be a very valid competitor in 3rd place.---But until the phone carriers get behind it, MS has a long slow climb to get there. Sprint is a great example of how the couriers are not supporting WP7 phones. Here they do not even have a WP7 phone on display for customer to look at, so for Sprint it is not even an option most customer going to the stores would know about.Hoping that AT&T's Lumia 900 push is very successfull and they show other carriers that WP7 phones can be profitable to sell.

Mon, Apr 2, 2012

For one, an out-of-the-box WinPhone is faster for daily-use tasks than an iPhone or a non-tweaked Android. Two, WinPhones are available with real 4G (LTE). Sorry, Apple, your "4G" is just sleazy marketing, not real. WinPhones aren't locked into hellish iTunes software. As for the "App Gap," there are some mainstream apps not yet available for WinPhone, but the vast majority of Android and Apple apps more properly termed (cr)apps. It is no joke that (at least at one point) there were literally hundreds of Apple apps that did nothing buy make bodily function noises. When surveyed, the AVERAGE user only installs 3 to 5 apps -- and typically the common ones -- so the true "app gap" isn't as big as you'd think. For every missing Pandora, there is Spotify or SlackerRadio or Last.FM...

Mon, Apr 2, 2012

What we never hear are sound reasons why someone would buy a WinPhone _instead of_ an iPhone or Android. Because there aren't any. If it's only always "just as good as", it has NO ADVANTAGES that would spur sales, even if the few people who buy it end up justifying their purchase by saying they like it. But given the App Gap - that is, the number of 3rd party apps for iPhone and Android that are actually useful and usable compared to WinPhone apps - most people will still think of WinPhone as the third (or fourth) option.

I used to work for a computer company that consistently had far better user satisfaction scores in most categories than the market leader -- right up until they got out of the business. Making a very small segment of a market happy is not necessarily a sign of long-term success. Neither is having no positive growth even after 2+ years in the market.

My WinPhone is acceptable, but not outstanding in any way. And in some ways, it's a real PITA. If I had it to do over again, I would not have bought a WinPhone.

Mon, Apr 2, 2012 Shular Scudamore

Some of the features on the Windows Phone are fine. However, the telephone numbers for a contact are tiny. With the black background they were totally unreadable. There is plenty of space. I could not find a way to change the font size. What were they thinking? At this point I would not buy the Windows Phone again.

Mon, Apr 2, 2012

Correction: "... no reason to believe [Apple's] market share COULDN'T slide..."

Mon, Apr 2, 2012

Unpopular? Lee, Lee... are you skipping the "research" part of the job and just asking your local iPhone-toting barista their thoughts? Have you seen the sales rankings for the new Lumia 900 on Amazon Wireless and other sites? You seem to forget that Microsoft basically invented the smartphone category and owned it until the iPhone came along? Now that iPhone is becoming just another smartphone -- and regular target for mocking -- there is no reason to believe that their market share could slide. Remember those who said that Andoid would never overtake iPhone? Oops...

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