Discovery Channel Invests in Web Property
Discovery Communications, owner of the Discovery Channel,
announced
its acquisition of the Web site HowStuffWorks.com. HowStuffWorks.com is
exactly what its name implies -- a site devoted to explaining how things work
in the world around us. A visit to the site today features articles on how lightning,
roller coasters and submarines work.
Discovery said it will create a complementary TV series called "How Stuff
Works," which will air on the Discovery Channel beginning the following
summer.
Who said synergy is dead? Have you visited HowStuffWorks.com? Do you have a
fascination with understanding how the world around you works? Tell me what
interests you most at [email protected].
Posted by Peter Varhol on October 16, 2007