News
IBM and Microsoft Top Tech Brands in Survey
- By Becky Nagel
- September 22, 2008
According to international marketing brand firm Interbrand, IBM and Microsoft are No. 2 and No. 3 respectively in its 2008 ranking of the "Best Global Brands."
Both fall behind the No. 1 global brand, Coca-Cola. According to Interbrand,
IBM's "brand value" has increased 3 percent over the last year, enough
for it to pass Microsoft and take the No. 2 spot that Redmond held in 2007.
Even so, Microsoft's brand value grew 1 percent last year, Intebrand said.
Other tech companies to make it into the top 10 in 2008 -- alongside non-tech
brands such as GE, Toyota, Microsoft and Disney -- are Nokia (5th), Intel (7th)
and Google (10th). According to Interbrand, Google's value grew a whopping 43
percent this year; last year, it came in at No. 20.
According to Interbrand, HP ranks 12th, Cisco 17th and Apple 23rd. BlackBerry
was the only new technology brand to make the list this year, debuting at No.
73.
A complete list of Interbrand's rankings can be found here. Methodology information for the study can be found here.
About the Author
Becky Nagel is vice president of AI for 1105 Media, where she specializes in training internal and external customers on maximizing their business potential via a wide variety of generative AI technologies as well as developing cutting-edge AI content and events. She's the author of "ChatGPT Prompt 101 Guide for Business Uses," regularly leads research studies on generative AI business usage, and serves as the director of AI Boardroom, a new resource for C-level executives looking to excel in the AI era. Prior to her current position she was a technical leader for 1105 Media's Web, advertising and production teams as well as editorial director for a suite of enterprise technology publications, including serving as founding editor of PureAI.com. She has 20 years of enterprise technology journalism experience, and regularly speaks and writes about generative AI, AI, edge computing and other cutting-edge technologies. She can be reached at [email protected].