News
Google Unveils Enterprise Partner Program
- By Becky Nagel
- September 22, 2005
Today Google launched
Google
Enterprise Professional, a new partner program designed to help customers
maximize the search behemoth's enterprise offerings.
"As we've expanded the capabilities of the enterprise products, it has
become clear that many of our customers can use expert guidance to get maximum
value from their Google search deployment," the company said of the new
program. "Google Enterprise Professional partners can provide that assistance
by offering customers a variety of professional services including enterprise
integration, installation, customization and training."
According to Google, the company currently has 2,000 customers for its enterprise
products.
To become a Google partner, companies are required to choose a specialty (customization,
integration or development), become certified via online training and testing,
and pay a $10,000 fee. As part of the application process, potential partners
are also required to submit at least one customer success story.
Benefits include Developers Edition Google Search Appliance, access to Google
developer consultation and logo use.
Already, 13 companies are featured in a referral
database for the program. One partner is Chicago-based Michael Cizmar and
Associates, which joined the program a month ago. Cizmar is also a Microsoft
Registered Partner and is currently working on projects that integrate SharePoint,
PlumTree and Google search technologies.
Michael Cizmar said that while he's been disappointed by other partner programs
in the past, including Microsoft's -- "We never really got what we wanted
out of it" -- he's been told that Google's program will be selective in
who is allowed to join, using criteria such as location and specialty to reduce
competition between partners. He also likes that he's already had more direct
contact with Google representatives than he has with any other partner program,
saying: "It’s structured to be a little bit more successful ...We're
very pleased."
A Google spokesperson would not directly say how selective the partner program
would be, but did comment: "Anyone can apply to be a part of Google Enterprise
Professional program. Google is looking for organizations that will add value
to Google enterprise customers. In some areas, there may be a greater need for
a partner based on the location of the customers."
Stephen Graham, group vice president of software business strategies at IDC,
commented that the $10,000 fee "suggests to me that Google is either working
with or targeting companies that they already have a relationship with,"
he explained. "It would be difficult to sell that to someone who's fresh
in the business."
Otherwise, he said the program appears to be fairly straightforward and a "nice
platform [for Google] to be able to go in many directions."
While he doesn't think Google's partner program will have any impact on Microsoft
ISVs or other partners, he does think Microsoft itself will take notice: "I
would suspect that this program ... might get Microsoft to think more about
how it's positioning its own products and capabilities to its partners."
"I wouldn't expect an immediate reaction ... this is something that would
happen over time."
About the Author
Becky Nagel is vice president of AI for 1105 Media, where she specializes in training internal and external customers on maximizing their business potential via a wide variety of generative AI technologies as well as developing cutting-edge AI content and events. She's the author of "ChatGPT Prompt 101 Guide for Business Uses," regularly leads research studies on generative AI business usage, and serves as the director of AI Boardroom, a new resource for C-level executives looking to excel in the AI era. Prior to her current position she was a technical leader for 1105 Media's Web, advertising and production teams as well as editorial director for a suite of enterprise technology publications, including serving as founding editor of PureAI.com. She has 20 years of enterprise technology journalism experience, and regularly speaks and writes about generative AI, AI, edge computing and other cutting-edge technologies. She can be reached at [email protected].