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Despite a range of competitive strengths, the newest version of Microsoft's database management product is only just beginning to gain steam with customers. In this special report, Redmond Channel Partner looks at strategies that Microsoft partners are using now to up-sell Microsoft's flagship database, SQL Server 2008, to help customers gain competitive advantage.
Analysts estimate that customer adoption of SQL Server 2008 is in the single digits of the SQL Server install base. By talking to leading edge partners, we've identified a few key areas that may help you gain traction as you look to capitalize on SQL Server 2008's likely expansion among the install base and beyond.
One is to help customers figure out how to grow underutilized SQL Server implementations. Another is to match new capabilities in SQL Server 2008 with customers who have a commitment to mobile applications. A third is to help customers understand the ways they can improve their profitability through use of the database's new and improved business intelligence capabilities.
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