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    <title>Features</title>
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    </description>
    <link>http://rcpmag.com/rss-feeds/features.aspx</link>
    <item>
      <title>Finding a Virtual Solution in Its Own Backyard</title>
      <description>Web hosting specialist and Microsoft shop MaximumASP went looking for a virtualization solution. After evaluating the field, the Gold Certified Partner ended up sticking with Microsoft for a new virtual hosting business. </description>
      <link>http://rcpmag.com/Articles/2009/06/01/Finding-a-Virtual-Solution-in-Its-Own-Backyard.aspx</link>
      <pubDate>Mon, 01 Jun 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/06/01/Finding-a-Virtual-Solution-in-Its-Own-Backyard.aspx</guid>
    </item>
    <item>
      <title>Microsoft Worldwide Partner Conference: The RCP Track</title>
      <description>Redmond Channel Partner magazine identifies 13 must-see sessions at the upcoming Microsoft WPC in New Orleans. </description>
      <link>http://rcpmag.com/Articles/2009/06/01/RCP-Tracks-at-WPC.aspx</link>
      <pubDate>Mon, 01 Jun 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/06/01/RCP-Tracks-at-WPC.aspx</guid>
    </item>
    <item>
      <title>Tech-Ed Preview: Building Out the Ecosystem</title>
      <description>ISVs provide the critical tools and applications that complete Microsoft solutions. Microsoft Tech-Ed is traditionally where many of those vendors announce their next products.</description>
      <link>http://rcpmag.com/Articles/2009/05/01/TechEd-Preview-Building-Out-the-Ecosystem.aspx</link>
      <pubDate>Fri, 01 May 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/05/01/TechEd-Preview-Building-Out-the-Ecosystem.aspx</guid>
    </item>
    <item>
      <title>Windows Mobile's New Moves</title>
      <description>Facing strong competition from Apple and Google, Microsoft looks to re-tool Windows Mobile for the enterprise market.</description>
      <link>http://rcpmag.com/Articles/2009/05/01/Windows-Mobiles-New-Moves.aspx</link>
      <pubDate>Fri, 01 May 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/05/01/Windows-Mobiles-New-Moves.aspx</guid>
    </item>
    <item>
      <title>Putting the Right Brand on Hosted Messaging</title>
      <description>With a new Ready to Go Campaign, Microsoft aims to help hosters and VARs sell full-featured e-mail services to small businesses. It's an appealing opportunity, but trust remains an issue.</description>
      <link>http://rcpmag.com/Articles/2009/05/01/Putting-the-Right-Brand-on-Hosted-Messaging.aspx</link>
      <pubDate>Fri, 01 May 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/05/01/Putting-the-Right-Brand-on-Hosted-Messaging.aspx</guid>
    </item>
    <item>
      <title>Shaping a New Identity</title>
      <description>How the recession is forcing partners to reinvent themselves and is changing the structure of the Microsoft ecosystem.</description>
      <link>http://rcpmag.com/Articles/2009/05/01/Shaping-a-New-Identity.aspx</link>
      <pubDate>Fri, 01 May 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/05/01/Shaping-a-New-Identity.aspx</guid>
    </item>
    <item>
      <title>Lean and Green</title>
      <description>The economy may be bad, but green is still good -- for everyone in the extended Microsoft ecosystem.</description>
      <link>http://rcpmag.com/Articles/2009/04/01/Lean-and-Green.aspx</link>
      <pubDate>Wed, 01 Apr 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/04/01/Lean-and-Green.aspx</guid>
    </item>
    <item>
      <title>Product Roundup: It's Virtually Easy Being Green</title>
      <description>A roundup of green alternatives in the virtualization space.</description>
      <link>http://rcpmag.com/Articles/2009/04/01/Product-Roundup-Its-Virtually-Easy-Being-Green.aspx</link>
      <pubDate>Wed, 01 Apr 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/04/01/Product-Roundup-Its-Virtually-Easy-Being-Green.aspx</guid>
    </item>
    <item>
      <title>Anatomy of a Merger</title>
      <description>Credit markets are frozen. Venture capital is in hibernation. The overall M&amp;A market is falling off a cliff. Yet, in the worst economic quarter in decades, two midsize Microsoft partner firms in the Twin Cities area consummated a deal. How did it happen?</description>
      <link>http://rcpmag.com/Articles/2009/04/01/Anatomy-of-a-Merger.aspx</link>
      <pubDate>Wed, 01 Apr 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/04/01/Anatomy-of-a-Merger.aspx</guid>
    </item>
    <item>
      <title>RCP Platinum Partner Program</title>
      <description>Find out which third-party programs your peers say sell better together with Microsoft solutions.</description>
      <link>http://rcpmag.com/Articles/2009/04/01/RCP-Platinum-Partner-Program.aspx</link>
      <pubDate>Wed, 01 Apr 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/04/01/RCP-Platinum-Partner-Program.aspx</guid>
    </item>
    <item>
      <title>Web 2.0 Series: Web Wise</title>
      <description>The best business Web sites are more than online billboards -- they're powerful sales tools. Here's how some Microsoft partners are using their public sites to attract new customers and better serve their existing ones.</description>
      <link>http://rcpmag.com/Articles/2009/03/01/Web-20-Series-Web-Wise.aspx</link>
      <pubDate>Sun, 01 Mar 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/03/01/Web-20-Series-Web-Wise.aspx</guid>
    </item>
    <item>
      <title>Here's What You Think</title>
      <description>&lt;i&gt;RCP&lt;/i&gt; readers weigh in on our annual survey about the Microsoft Partner Program, the IT industry, SaaS and the economy.</description>
      <link>http://rcpmag.com/Articles/2009/03/01/Heres-What-You-Think.aspx</link>
      <pubDate>Sun, 01 Mar 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/03/01/Heres-What-You-Think.aspx</guid>
    </item>
    <item>
      <title>Making Sense of the Dynamics Business</title>
      <description>Is Microsoft's Dynamics business holding strong or dropping fast? For partners and industry experts alike, that question is especially tricky to answer these days.</description>
      <link>http://rcpmag.com/Articles/2009/03/01/Making-Sense-of-the-Dynamics-Business.aspx</link>
      <pubDate>Sun, 01 Mar 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/03/01/Making-Sense-of-the-Dynamics-Business.aspx</guid>
    </item>
    <item>
      <title>Piecing Together Your Virtualization Model</title>
      <description>Rapid growth in virtual technology means partners with the right business plan can reap serious profits.</description>
      <link>http://rcpmag.com/Articles/2009/02/01/Piecing-Together-Your-Virtualization-Model.aspx</link>
      <pubDate>Sun, 01 Feb 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/02/01/Piecing-Together-Your-Virtualization-Model.aspx</guid>
    </item>
    <item>
      <title>SaaS: S+S Gets Private-Label Option</title>
      <description>Joint Microsoft-HP program gives partners the option to put forward their own brand and control customer billing.</description>
      <link>http://rcpmag.com/Articles/2009/02/01/SaaS-SS-Gets-PrivateLabel-Option.aspx</link>
      <pubDate>Sun, 01 Feb 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/02/01/SaaS-SS-Gets-PrivateLabel-Option.aspx</guid>
    </item>
    <item>
      <title>Channeling Power: Women Band Together in the Microsoft Partner Ecosystem</title>
      <description>By banding together, women IT executives hope to drive new opportunities for themselves, the next generation-and the entire partner community.</description>
      <link>http://rcpmag.com/Articles/2009/02/01/Channeling-Power-Women-Band-Together-in-the-Microsoft-Partner-Ecosystem.aspx</link>
      <pubDate>Sun, 01 Feb 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/02/01/Channeling-Power-Women-Band-Together-in-the-Microsoft-Partner-Ecosystem.aspx</guid>
    </item>
    <item>
      <title>Oracle Expands SMB Reseller Program</title>
      <description>Additional products become available for 1,000 resellers in Oracle's VAD Remarketer Program.</description>
      <link>http://rcpmag.com/Articles/2009/02/01/Oracle-Expands-SMB-Reseller-Program.aspx</link>
      <pubDate>Sun, 01 Feb 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/02/01/Oracle-Expands-SMB-Reseller-Program.aspx</guid>
    </item>
    <item>
      <title>Windows Mobile: Call Waiting?</title>
      <description>Developers ask if Windows Mobile is on hold.</description>
      <link>http://rcpmag.com/Articles/2009/02/01/Windows-Mobile-Call-Waiting.aspx</link>
      <pubDate>Sun, 01 Feb 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/02/01/Windows-Mobile-Call-Waiting.aspx</guid>
    </item>
    <item>
      <title>Peeking into an Underground Economy</title>
      <description>New research sheds light on how bank-account credentials, credit-card numbers and other illicit goods are sold in a paranoid online black market.</description>
      <link>http://rcpmag.com/Articles/2009/02/01/Peeking-into-an-Underground-Economy.aspx</link>
      <pubDate>Sun, 01 Feb 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/02/01/Peeking-into-an-Underground-Economy.aspx</guid>
    </item>
    <item>
      <title>Robobak Speeds Its Exchange Backup Capabilities</title>
      <description>Channel-focused company looking for resellers for its MSP and branch office-focused solution.</description>
      <link>http://rcpmag.com/Articles/2009/02/01/Robobak-Speeds-Its-Exchange-Backup-Capabilities.aspx</link>
      <pubDate>Sun, 01 Feb 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/02/01/Robobak-Speeds-Its-Exchange-Backup-Capabilities.aspx</guid>
    </item>
    <item>
      <title>Marching Orders 2009</title>
      <description>Thanks to the downturn, plenty of partners are entering the New Year wondering which way to go. In our third annual Marching Orders feature, RCP's experts offer advice to point you in the right direction.</description>
      <link>http://rcpmag.com/Articles/2009/01/01/Marching-Orders-2009.aspx</link>
      <pubDate>Thu, 01 Jan 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/01/01/Marching-Orders-2009.aspx</guid>
    </item>
    <item>
      <title>A Tale of Two Partners</title>
      <description>The collaboration between two Cincinnati partners brought them honors from Microsoft -- and a bumper crop of opportunities.</description>
      <link>http://rcpmag.com/Articles/2009/01/01/A-Tale-of-Two-Partners.aspx</link>
      <pubDate>Thu, 01 Jan 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/01/01/A-Tale-of-Two-Partners.aspx</guid>
    </item>
    <item>
      <title>How Will Barack Obama Change the Channel?</title>
      <description>Barack Obama is set to become the 44th president of the United States. How should partners position themselves for the new administration's IT spending priorities?</description>
      <link>http://rcpmag.com/Articles/2009/01/01/How-Will-Barack-Obama-Change-the-Channel.aspx</link>
      <pubDate>Thu, 01 Jan 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/01/01/How-Will-Barack-Obama-Change-the-Channel.aspx</guid>
    </item>
    <item>
      <title>Endangered, Not Extinct: Survival Tips for Partners in These Tough Economic Times</title>
      <description>Even with the current threats to easy credit, Microsoft partners have resources to draw upon in the tough economic times ahead.</description>
      <link>http://rcpmag.com/Articles/2008/12/01/Endangered-Not-Extinct-Survival-Tips-for-Partners-in-These-Tough-Economic-Times.aspx</link>
      <pubDate>Mon, 01 Dec 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/12/01/Endangered-Not-Extinct-Survival-Tips-for-Partners-in-These-Tough-Economic-Times.aspx</guid>
    </item>
    <item>
      <title>Is It Time to Take Another Look at Symantec?</title>
      <description>The Veritas acquisition caused some problems, but close partners say the security giant is back on its game.</description>
      <link>http://rcpmag.com/Articles/2008/12/01/Is-It-Time-to-Take-Another-Look-at-Symantec.aspx</link>
      <pubDate>Mon, 01 Dec 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/12/01/Is-It-Time-to-Take-Another-Look-at-Symantec.aspx</guid>
    </item>
    <item>
      <title>Landing New Business: S+S Incubation Centers Gives ISVs a First Step</title>
      <description>Microsoft's Software plus Services Incubation Centers can help ISVs hook into SaaS opportunities by pairing them with experienced hosters.</description>
      <link>http://rcpmag.com/Articles/2008/12/01/Landing-New-Business-SS-Incubation-Centers-Gives-ISVs-a-First-Step.aspx</link>
      <pubDate>Mon, 01 Dec 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/12/01/Landing-New-Business-SS-Incubation-Centers-Gives-ISVs-a-First-Step.aspx</guid>
    </item>
    <item>
      <title>The SharePoint Upgrade Trap</title>
      <description>SharePoint 2007 migrations are simple enough, but beware of hidden dangers. Here's a look at some of the more common upgrade and migration problems.</description>
      <link>http://rcpmag.com/Articles/2008/11/14/The-SharePoint-Upgrade-Trap.aspx</link>
      <pubDate>Fri, 14 Nov 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/11/14/The-SharePoint-Upgrade-Trap.aspx</guid>
    </item>
    <item>
      <title>Pointing Prospects to Partners</title>
      <description>Microsoft is testing a new online partner directory called Pinpoint. Partners like its looks so far, but are waiting to see how it performs in the one area that counts: generating leads.</description>
      <link>http://rcpmag.com/Articles/2008/11/01/Pointing-Prospects-to-Partners.aspx</link>
      <pubDate>Sat, 01 Nov 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/11/01/Pointing-Prospects-to-Partners.aspx</guid>
    </item>
    <item>
      <title>Windows Gurus: May We Help You?</title>
      <description>Microsoft has come up with a toolkit consisting of Windows Gurus and Windows store-within-a-store kiosks at major retail stores to boost the image of Windows Vista. Will the effort be enough?</description>
      <link>http://rcpmag.com/Articles/2008/11/01/Windows-Gurus-May-We-Help-You.aspx</link>
      <pubDate>Sat, 01 Nov 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/11/01/Windows-Gurus-May-We-Help-You.aspx</guid>
    </item>
    <item>
      <title>Answering the Call</title>
      <description>Office Communications Server 2007 R2 can help bridge the traditional gap between IT and telephony while offering rich new opportunities for partners from both camps.</description>
      <link>http://rcpmag.com/Articles/2008/11/01/Answering-the-Call.aspx</link>
      <pubDate>Sat, 01 Nov 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/11/01/Answering-the-Call.aspx</guid>
    </item>
    <item>
      <title>How to Leverage LARs Instead of Losing to Them</title>
      <description>A large account reseller can be your best friend or your biggest headache. Here's how to leverage the many benefits of working with these elite Microsoft partners while avoiding the very real dangers.</description>
      <link>http://rcpmag.com/Articles/2008/10/01/How-to-Leverage-LARs-Instead-of-Losing-to-Them.aspx</link>
      <pubDate>Wed, 01 Oct 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/10/01/How-to-Leverage-LARs-Instead-of-Losing-to-Them.aspx</guid>
    </item>
    <item>
      <title>Essential Business Server: Best Practices in a Box</title>
      <description>While many partners eagerly await the debut of the solution formerly known as "Centro," some grumble that Microsoft's midmarket server bundle leaves them with too few third-party options.</description>
      <link>http://rcpmag.com/Articles/2008/10/01/Essential-Business-Server-Best-Practices-in-a-Box.aspx</link>
      <pubDate>Wed, 01 Oct 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/10/01/Essential-Business-Server-Best-Practices-in-a-Box.aspx</guid>
    </item>
    <item>
      <title>The Microsoft Partner Program Turns 5</title>
      <description>In an exclusive interview, Allison Watson opens up about the highs, the lows, the challenges and the future of the Microsoft Partner Program.</description>
      <link>http://rcpmag.com/Articles/2008/10/01/The-Microsoft-Partner-Program-Turns-5.aspx</link>
      <pubDate>Wed, 01 Oct 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/10/01/The-Microsoft-Partner-Program-Turns-5.aspx</guid>
    </item>
    <item>
      <title>S+S: From Possibilities to Specifics</title>
      <description>In narrowing its Software plus Services talk into a real program, Microsoft had to go from dozens of promising options to one controversial reality. Many partners see opportunities in the program, but concerns abound.</description>
      <link>http://rcpmag.com/Articles/2008/09/01/SS-From-Possibilities-to-Specifics.aspx</link>
      <pubDate>Mon, 01 Sep 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/09/01/SS-From-Possibilities-to-Specifics.aspx</guid>
    </item>
    <item>
      <title>The New SMB Curriculum</title>
      <description>Seeing big opportunities in small to midsize businesses (SMBs), major IT vendors have retooled their SMB channel programs and offerings to get that business. Here's a primer on emerging opportunities for partners to get a piece of the action.</description>
      <link>http://rcpmag.com/Articles/2008/09/01/The-New-SMB-Curriculum.aspx</link>
      <pubDate>Mon, 01 Sep 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/09/01/The-New-SMB-Curriculum.aspx</guid>
    </item>
    <item>
      <title>Talkin’ ’Bout the Next Generation ... of Microsoft’s Partner Ecosystem</title>
      <description>Redmond recently unveiled plans to revise key aspects of the 5-year-old Microsoft Partner Program. Experts and partners weigh in on the likely impact of the coming changes.</description>
      <link>http://rcpmag.com/Articles/2008/09/01/Talkin-Bout-the-Next-Generation--of-Microsofts-Partner-Ecosystem.aspx</link>
      <pubDate>Mon, 01 Sep 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/09/01/Talkin-Bout-the-Next-Generation--of-Microsofts-Partner-Ecosystem.aspx</guid>
    </item>
    <item>
      <title>Unlocking the Secrets of Microsoft's Calendar</title>
      <description>To many outside Redmond, the inner workings of the company's fiscal year are baffling at best. Our quarter-by-quarter guide removes some of the mystery -- and helps partners profit by doing the right thing at the right time.</description>
      <link>http://rcpmag.com/Articles/2008/08/01/Unlocking-the-Secrets-of-Microsofts-Calendar.aspx</link>
      <pubDate>Fri, 01 Aug 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/08/01/Unlocking-the-Secrets-of-Microsofts-Calendar.aspx</guid>
    </item>
    <item>
      <title>Sailing into Software Plus Services</title>
      <description>Mitchell Cannady, president and CEO of Spinnaker Network Solutions, knew that selling Microsoft Dynamics CRM Online would change his company's course. He just had no idea how fast that would happen.</description>
      <link>http://rcpmag.com/Articles/2008/08/01/Sailing-into-Software-Plus-Services.aspx</link>
      <pubDate>Fri, 01 Aug 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/08/01/Sailing-into-Software-Plus-Services.aspx</guid>
    </item>
    <item>
      <title>Microsoft in Transition</title>
      <description>These are turbulent times for the software giant. The company is grappling with upheaval in the industry, in its leadership and in the way it deals with its partners. But one thing hasn't changed: Redmond and the channel still need each other to succeed.</description>
      <link>http://rcpmag.com/Articles/2008/08/01/Microsoft-in-Transition.aspx</link>
      <pubDate>Fri, 01 Aug 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/08/01/Microsoft-in-Transition.aspx</guid>
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