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    <title>Features</title>
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    <link>http://rcpmag.com/rss-feeds/features.aspx</link>
    <item>
      <title>Microsoft and HP: Eyeing Their Next Move</title>
      <description>Now that Oracle has completed its Sun acquisition, HP and Microsoft renew their alliance. Partners are watching to see if and where they fit in the great game among the giant IT vendors.</description>
      <link>http://rcpmag.com/articles/2010/03/01/next-move.aspx</link>
      <pubDate>Mon, 01 Mar 2010 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2010/03/01/next-move.aspx</guid>
    </item>
    <item>
      <title>RCP Reader Survey: Cautiously Optimistic</title>
      <description>In our annual RCP reader survey, the channel community is slightly upbeat about the changes coming in the Microsoft Partner Network, but unsure about what lies ahead.</description>
      <link>http://rcpmag.com/articles/2010/03/01/cautiously-optimistic.aspx</link>
      <pubDate>Mon, 01 Mar 2010 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2010/03/01/cautiously-optimistic.aspx</guid>
    </item>
    <item>
      <title>4 Smart Pricing Strategies for 2010</title>
      <description>With customer expectations reset, businesses find themselves in uncharted territory as the economy improves. We canvassed experts for advice on setting your own pricing before the market sets it for you.</description>
      <link>http://rcpmag.com/articles/2010/03/01/4-smart-pricing-strategies-for-2010.aspx</link>
      <pubDate>Mon, 01 Mar 2010 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2010/03/01/4-smart-pricing-strategies-for-2010.aspx</guid>
    </item>
    <item>
      <title>Notebook Nation</title>
      <description>Laptops and netbooks aren't just for road warriors anymore. Here's a look at just how big the portable-computer market is -- and the trends that are driving its growth.  </description>
      <link>http://rcpmag.com/articles/2010/02/01/notebook-nation.aspx</link>
      <pubDate>Mon, 01 Feb 2010 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2010/02/01/notebook-nation.aspx</guid>
    </item>
    <item>
      <title>A Virtual Door Opens for SMBs</title>
      <description>Microsoft's maturing virtualization stack offers opportunities for partners with customers of all sizes, including the "S" in SMB. </description>
      <link>http://rcpmag.com/articles/2010/02/01/a-virtual-door-opens.aspx</link>
      <pubDate>Mon, 01 Feb 2010 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2010/02/01/a-virtual-door-opens.aspx</guid>
    </item>
    <item>
      <title>Microsoft's 2010 Product Roadmap </title>
      <description>Redmond will be releasing an arsenal of new enterprise technologies this year including upgrades of Office, SharePoint, SQL Server, Dynamics and more.</description>
      <link>http://rcpmag.com/articles/2010/02/01/microsofts-2010-product-roadmap.aspx</link>
      <pubDate>Mon, 01 Feb 2010 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2010/02/01/microsofts-2010-product-roadmap.aspx</guid>
    </item>
    <item>
      <title>Preparing for the Multi-Platform Mobile Opportunity</title>
      <description>Smartphones will grow exponentially in the coming years. If you're betting on one mobile platform, you may want to rethink that strategy.</description>
      <link>http://rcpmag.com/articles/2010/01/01/preparing-for-the-multi-platform-mobile-opportunity.aspx</link>
      <pubDate>Fri, 01 Jan 2010 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2010/01/01/preparing-for-the-multi-platform-mobile-opportunity.aspx</guid>
    </item>
    <item>
      <title>Partners on Health Care: Mixed Prognosis</title>
      <description>For many channel partners, government action on health care is producing both anxiety and opportunity.</description>
      <link>http://rcpmag.com/articles/2010/01/01/mixed-prognosis.aspx</link>
      <pubDate>Fri, 01 Jan 2010 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2010/01/01/mixed-prognosis.aspx</guid>
    </item>
    <item>
      <title>Marching Orders 2010</title>
      <description>Are we continuing in a recession or coming out of one? No one can be sure. In our fourth annual Marching Orders feature, RCP's experts offer advice to put your company in good stead either way.</description>
      <link>http://rcpmag.com/articles/2010/01/01/marching-orders-2010.aspx</link>
      <pubDate>Fri, 01 Jan 2010 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2010/01/01/marching-orders-2010.aspx</guid>
    </item>
    <item>
      <title>Microsoft's Private Cloud Formation</title>
      <description>As CIOs largely reject the early crop of cloud services for business-critical apps, Redmond readies private and hybrid cloud platforms.</description>
      <link>http://rcpmag.com/articles/2009/12/17/microsoft-private-cloud-formation.aspx</link>
      <pubDate>Thu, 17 Dec 2009 16:11:08 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/12/17/microsoft-private-cloud-formation.aspx</guid>
    </item>
    <item>
      <title>Survey Says: Partners Matter to IT Pros</title>
      <description>More than 2,300 customers responded to a Microsoft-sponsored survey identifying what solution provider characteristics matter most to them, and how and why they choose a partner.</description>
      <link>http://rcpmag.com/articles/2009/12/01/survey-says-partners-matter-to-it-pros.aspx</link>
      <pubDate>Tue, 01 Dec 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/12/01/survey-says-partners-matter-to-it-pros.aspx</guid>
    </item>
    <item>
      <title>2009: Good Riddance</title>
      <description>It is customary to end a year by reflecting on positive moments. But by nearly all measures, 2009 was one of the worst business years on record since the Great Depression. </description>
      <link>http://rcpmag.com/articles/2009/12/01/good-riddance.aspx</link>
      <pubDate>Tue, 01 Dec 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/12/01/good-riddance.aspx</guid>
    </item>
    <item>
      <title>Microsoft, Partners Fumbling Toward Community</title>
      <description>As part of the recent overhaul of its partner program, Microsoft made a big bet on leveraging existing social networks.</description>
      <link>http://rcpmag.com/articles/2009/12/01/fumbling-toward-community.aspx</link>
      <pubDate>Tue, 01 Dec 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/12/01/fumbling-toward-community.aspx</guid>
    </item>
    <item>
      <title>Q&amp;A: Microsoft Distinguished Engineer Yousef Khalidi Discusses Private Cloud Migration</title>
      <description>Yousef Khalidi talked about Microsoft's new Azure cloud services at the Interop trade show on Thursday.</description>
      <link>http://rcpmag.com/articles/2009/11/20/interview-with-yousef-khalidi.aspx</link>
      <pubDate>Fri, 20 Nov 2009 17:53:15 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/11/20/interview-with-yousef-khalidi.aspx</guid>
    </item>
    <item>
      <title>Racking up Online Deals</title>
      <description>For Pelagic Solutions Inc., launching a business atop Microsoft Dynamics CRM Online leads to 78 deals in a year. </description>
      <link>http://rcpmag.com/articles/2009/11/01/racking-up-online-deals.aspx</link>
      <pubDate>Sun, 01 Nov 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/11/01/racking-up-online-deals.aspx</guid>
    </item>
    <item>
      <title>5 Questions About the MSP Market</title>
      <description>The essential questions partners have about the managed services market have some surprising answers. The upshot? It may still be a good time to become an MSP.</description>
      <link>http://rcpmag.com/articles/2009/11/01/5-questions-about-the-msp-market.aspx</link>
      <pubDate>Sun, 01 Nov 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/11/01/5-questions-about-the-msp-market.aspx</guid>
    </item>
    <item>
      <title>Passing the IT Torch</title>
      <description>Some of the IT industry's top innovators are within striking distance of retirement age. Here's a look at what that means for them, their companies and the channel.  </description>
      <link>http://rcpmag.com/articles/2009/11/01/passing-the-torch.aspx</link>
      <pubDate>Sun, 01 Nov 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/11/01/passing-the-torch.aspx</guid>
    </item>
    <item>
      <title>Managing the H1N1 Crisis</title>
      <description>For partners, part of swine flu readiness is being able to provide best-in-class advice for customers.</description>
      <link>http://rcpmag.com/articles/2009/10/15/managing-h1n1.aspx</link>
      <pubDate>Thu, 15 Oct 2009 17:48:07 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/10/15/managing-h1n1.aspx</guid>
    </item>
    <item>
      <title>Making the Most of BPOS</title>
      <description>Chicago-based PointBridge sprinted out of the gate with the Microsoft Business Productivity Online Suite -- to the tune of $640,000 in revenues in one year. Co-founder Todd Golden tells RCP how PointBridge did it.  </description>
      <link>http://rcpmag.com/articles/2009/10/01/making-the-most-of-bpos.aspx</link>
      <pubDate>Thu, 01 Oct 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/10/01/making-the-most-of-bpos.aspx</guid>
    </item>
    <item>
      <title>Making a Cloud Play</title>
      <description>Wayne Beekman is maneuvering his business to catch the cloud. Should you be doing that too?</description>
      <link>http://rcpmag.com/articles/2009/10/01/making-a-cloud-play.aspx</link>
      <pubDate>Thu, 01 Oct 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/10/01/making-a-cloud-play.aspx</guid>
    </item>
    <item>
      <title>Getting Ready for Windows 7</title>
      <description>Windows 7 launches this month, giving partners -- and Microsoft -- a subtle chance at a revenue boost. Partner-readiness resources abound.</description>
      <link>http://rcpmag.com/articles/2009/10/01/getting-ready-for-windows-7.aspx</link>
      <pubDate>Thu, 01 Oct 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/10/01/getting-ready-for-windows-7.aspx</guid>
    </item>
    <item>
      <title>The Allure of Azure</title>
      <description>With a competitive pricing model established and different licensing options on the table, partners are starting to see how Microsoft's cloud-computing offering can drive new business.</description>
      <link>http://rcpmag.com/articles/2009/09/01/the-allure-of-azure.aspx</link>
      <pubDate>Tue, 01 Sep 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/09/01/the-allure-of-azure.aspx</guid>
    </item>
    <item>
      <title>From the MSPP to the MPN</title>
      <description>Partners have 16 months to make the transition from the 6-year-old Microsoft Partner Program structure to the framework of the new Microsoft Partner Network.</description>
      <link>http://rcpmag.com/articles/2009/09/01/from-the-mspp-to-the-mpn.aspx</link>
      <pubDate>Tue, 01 Sep 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/09/01/from-the-mspp-to-the-mpn.aspx</guid>
    </item>
    <item>
      <title>Giving Customers What They Want</title>
      <description>Partners who understand what customers are looking for (hint: not just low prices) are better equipped to find and keep them.</description>
      <link>http://rcpmag.com/articles/2009/09/01/giving-customers-what-they-want.aspx</link>
      <pubDate>Tue, 01 Sep 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/09/01/giving-customers-what-they-want.aspx</guid>
    </item>
    <item>
      <title>Can Dev Camps Give Windows Mobile A Boost?</title>
      <description>Inaugural event in Redmond hopes to engage developers of mobile applications.</description>
      <link>http://rcpmag.com/articles/2009/08/18/windows-mobile-dev-camps.aspx</link>
      <pubDate>Tue, 18 Aug 2009 18:33:03 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/08/18/windows-mobile-dev-camps.aspx</guid>
    </item>
    <item>
      <title>Picking a Partner</title>
      <description>Microsoft makes the software, but channel partners sell and service it. Picking the right partner is critical for any Microsoft customer. Here's how to make the right choice.</description>
      <link>http://rcpmag.com/articles/2009/08/01/picking-a-partner.aspx</link>
      <pubDate>Sat, 01 Aug 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/08/01/picking-a-partner.aspx</guid>
    </item>
    <item>
      <title>The Microsoft Partner Awards</title>
      <description>With its choices of categories and countries from which winners come for its annual partner recognitions, Microsoft reveals its priorities and ambitions. </description>
      <link>http://rcpmag.com/articles/2009/08/01/the-microsoft-partner-awards.aspx</link>
      <pubDate>Sat, 01 Aug 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/08/01/the-microsoft-partner-awards.aspx</guid>
    </item>
    <item>
      <title>Excuses to Tweet at Work</title>
      <description>Even companies without a clear strategy for using micro-blogging to their advantage must monitor the ongoing "naked conversation" for complaining customers.  </description>
      <link>http://rcpmag.com/articles/2009/08/01/excuses-to-tweet-at-work.aspx</link>
      <pubDate>Sat, 01 Aug 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/08/01/excuses-to-tweet-at-work.aspx</guid>
    </item>
    <item>
      <title>2009 RCP Salary Survey: Salaries in a Year of Recession</title>
      <description>At a time of economic turmoil, RCP's third annual salary survey shows base pay for Microsoft partners is slightly higher than in 2008. But there are cracks around the foundation, as raises and bonuses will be harder to come by in the coming year.</description>
      <link>http://rcpmag.com/articles/2009/08/01/surveying-salaries-in-a-year-of-recession.aspx</link>
      <pubDate>Sat, 01 Aug 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/08/01/surveying-salaries-in-a-year-of-recession.aspx</guid>
    </item>
    <item>
      <title>Whither the PAM?</title>
      <description>Cloud computing, the economy and partner program changes make the future role of Microsoft partner account managers uncertain.</description>
      <link>http://rcpmag.com/articles/2009/07/01/whither-the-pam.aspx</link>
      <pubDate>Wed, 15 Jul 2009 22:15:32 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/07/01/whither-the-pam.aspx</guid>
    </item>
    <item>
      <title>Microsoft's New Deal</title>
      <description>An overhaul of the Microsoft Partner Program is set to be unveiled at the Worldwide Partner Conference this month. The details are murky but "everything is on the table," including the program name--now the "Microsoft Partner Network."</description>
      <link>http://rcpmag.com/articles/2009/07/01/microsofts-new-deal.aspx</link>
      <pubDate>Wed, 01 Jul 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/07/01/microsofts-new-deal.aspx</guid>
    </item>
    <item>
      <title>Spotlight on the Netbook</title>
      <description>While netbooks pose problems for Microsoft and partner business models, most indications show this computing trend is here to stay.</description>
      <link>http://rcpmag.com/articles/2009/07/01/spotlight-on-netbook.aspx</link>
      <pubDate>Wed, 01 Jul 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/07/01/spotlight-on-netbook.aspx</guid>
    </item>
    <item>
      <title>Finding a Virtual Solution in Its Own Backyard</title>
      <description>Web hosting specialist and Microsoft shop MaximumASP went looking for a virtualization solution. After evaluating the field, the Gold Certified Partner ended up sticking with Microsoft for a new virtual hosting business. </description>
      <link>http://rcpmag.com/articles/2009/06/01/finding-a-virtual-solution-in-its-own-backyard.aspx</link>
      <pubDate>Mon, 01 Jun 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/06/01/finding-a-virtual-solution-in-its-own-backyard.aspx</guid>
    </item>
    <item>
      <title>Microsoft Worldwide Partner Conference: The RCP Track</title>
      <description>Redmond Channel Partner magazine identifies 13 must-see sessions at the upcoming Microsoft WPC in New Orleans. </description>
      <link>http://rcpmag.com/articles/2009/06/01/rcp-tracks-at-wpc.aspx</link>
      <pubDate>Mon, 01 Jun 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/06/01/rcp-tracks-at-wpc.aspx</guid>
    </item>
    <item>
      <title>Shaping a New Identity</title>
      <description>How the recession is forcing partners to reinvent themselves and is changing the structure of the Microsoft ecosystem.</description>
      <link>http://rcpmag.com/articles/2009/05/01/shaping-a-new-identity.aspx</link>
      <pubDate>Fri, 01 May 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/05/01/shaping-a-new-identity.aspx</guid>
    </item>
    <item>
      <title>Windows Mobile's New Moves</title>
      <description>Facing strong competition from Apple and Google, Microsoft looks to re-tool Windows Mobile for the enterprise market.</description>
      <link>http://rcpmag.com/articles/2009/05/01/windows-mobiles-new-moves.aspx</link>
      <pubDate>Fri, 01 May 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/05/01/windows-mobiles-new-moves.aspx</guid>
    </item>
    <item>
      <title>Putting the Right Brand on Hosted Messaging</title>
      <description>With a new Ready to Go Campaign, Microsoft aims to help hosters and VARs sell full-featured e-mail services to small businesses. It's an appealing opportunity, but trust remains an issue.</description>
      <link>http://rcpmag.com/articles/2009/05/01/putting-the-right-brand-on-hosted-messaging.aspx</link>
      <pubDate>Fri, 01 May 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/05/01/putting-the-right-brand-on-hosted-messaging.aspx</guid>
    </item>
    <item>
      <title>Tech-Ed Preview: Building Out the Ecosystem</title>
      <description>ISVs provide the critical tools and applications that complete Microsoft solutions. Microsoft Tech-Ed is traditionally where many of those vendors announce their next products.</description>
      <link>http://rcpmag.com/articles/2009/05/01/teched-preview-building-out-the-ecosystem.aspx</link>
      <pubDate>Fri, 01 May 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/05/01/teched-preview-building-out-the-ecosystem.aspx</guid>
    </item>
    <item>
      <title>Product Roundup: It's Virtually Easy Being Green</title>
      <description>A roundup of green alternatives in the virtualization space.</description>
      <link>http://rcpmag.com/articles/2009/04/01/product-roundup-its-virtually-easy-being-green.aspx</link>
      <pubDate>Wed, 01 Apr 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/04/01/product-roundup-its-virtually-easy-being-green.aspx</guid>
    </item>
    <item>
      <title>Lean and Green</title>
      <description>The economy may be bad, but green is still good -- for everyone in the extended Microsoft ecosystem.</description>
      <link>http://rcpmag.com/articles/2009/04/01/lean-and-green.aspx</link>
      <pubDate>Wed, 01 Apr 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/04/01/lean-and-green.aspx</guid>
    </item>
    <item>
      <title>RCP Platinum Partner Program</title>
      <description>Find out which third-party programs your peers say sell better together with Microsoft solutions.</description>
      <link>http://rcpmag.com/articles/2009/04/01/rcp-platinum-partner-program.aspx</link>
      <pubDate>Wed, 01 Apr 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/04/01/rcp-platinum-partner-program.aspx</guid>
    </item>
    <item>
      <title>Anatomy of a Merger</title>
      <description>Credit markets are frozen. Venture capital is in hibernation. The overall M&amp;A market is falling off a cliff. Yet, in the worst economic quarter in decades, two midsize Microsoft partner firms in the Twin Cities area consummated a deal. How did it happen?</description>
      <link>http://rcpmag.com/articles/2009/04/01/anatomy-of-a-merger.aspx</link>
      <pubDate>Wed, 01 Apr 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/articles/2009/04/01/anatomy-of-a-merger.aspx</guid>
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