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      <title>The Gold Club</title>
      <description>Congratulations to the following organizations that have recently joined Microsoft's top partner group.</description>
      <link>http://rcpmag.com/Articles/2009/06/01/June-Gold-Club.aspx</link>
      <pubDate>Mon, 01 Jun 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/06/01/June-Gold-Club.aspx</guid>
    </item>
    <item>
      <title>Citrix Wants to Dazzle End Users</title>
      <description>Company plans to roll out iTunes-like interface where end users can access corporate applications.</description>
      <link>http://rcpmag.com/Articles/2009/06/01/Citrix-Wants-to-Dazzle-End-Users.aspx</link>
      <pubDate>Mon, 01 Jun 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/06/01/Citrix-Wants-to-Dazzle-End-Users.aspx</guid>
    </item>
    <item>
      <title>Get Primed to Virtualize SMBs</title>
      <description>First Look: Book by Gold Certified Partner provides a good starting point for building a virtualization practice.</description>
      <link>http://rcpmag.com/Articles/2009/06/01/Get-Primed-to-Virtualize-SMBs.aspx</link>
      <pubDate>Mon, 01 Jun 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/06/01/Get-Primed-to-Virtualize-SMBs.aspx</guid>
    </item>
    <item>
      <title>By the Numbers: A 'Most Difficult Environment'</title>
      <description>Company CFO Chris Lidell called the quarter perhaps "the most difficult environment Microsoft has faced in its entire 30-year history."</description>
      <link>http://rcpmag.com/Articles/2009/06/01/By-the-Numbers.aspx</link>
      <pubDate>Mon, 01 Jun 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/06/01/By-the-Numbers.aspx</guid>
    </item>
    <item>
      <title>A Grudging Admission that This Is a Major Launch Wave</title>
      <description>Almost every aspect of the Microsoft stack -- from OSes to tools to apps -- is up for renewal in the coming year. </description>
      <link>http://rcpmag.com/Articles/2009/06/01/Grudging-Admission-This-Is-a-Major-Launch-Wave.aspx</link>
      <pubDate>Mon, 01 Jun 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/06/01/Grudging-Admission-This-Is-a-Major-Launch-Wave.aspx</guid>
    </item>
    <item>
      <title>Gartner: Middleware Market Hits the Brakes in 2009</title>
      <description>Marketplace: Researchers actually find some good news amid the slowdown for Microsoft in the areas of BizTalk and SharePoint.</description>
      <link>http://rcpmag.com/Articles/2009/06/01/Middleware-Market-Hits-the-Brakes-in-2009.aspx</link>
      <pubDate>Mon, 01 Jun 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/06/01/Middleware-Market-Hits-the-Brakes-in-2009.aspx</guid>
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      <title>Windows 7 on Track for Q3 to early Q4 RTM</title>
      <description>Operating Systems: Release Candidate arrives in plenty of time for the new OS to be generally available in Fall 2009. </description>
      <link>http://rcpmag.com/Articles/2009/06/01/Windows-7-on-Track-for-Q3-Q4-RTM.aspx</link>
      <pubDate>Mon, 01 Jun 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/06/01/Windows-7-on-Track-for-Q3-Q4-RTM.aspx</guid>
    </item>
    <item>
      <title>Microsoft Chases the Discount Bandwagon</title>
      <description>In this economy, we're relying on quick, easy gimmicks to keep the money moving. Aggressive discounts are what's working for Microsoft. </description>
      <link>http://rcpmag.com/Articles/2009/06/01/Microsoft-Chases-the-Discount-Bandwagon.aspx</link>
      <pubDate>Mon, 01 Jun 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/06/01/Microsoft-Chases-the-Discount-Bandwagon.aspx</guid>
    </item>
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      <title>Microsoft Rolls out Dynamic Incentives</title>
      <description>Marketing: Will the new initiatives offset recent hits to Microsoft Business Solutions sales, both for Microsoft and its partners?</description>
      <link>http://rcpmag.com/Articles/2009/06/01/Microsoft-Rolls-out-Dynamic-Incentives.aspx</link>
      <pubDate>Mon, 01 Jun 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/06/01/Microsoft-Rolls-out-Dynamic-Incentives.aspx</guid>
    </item>
    <item>
      <title>Microsoft Rolls out Matchmaker for Partners</title>
      <description>Programs: New portal looks to link partners with complementary experience and bridge regional gaps.</description>
      <link>http://rcpmag.com/Articles/2009/06/01/Microsoft-Rolls-out-Matchmaker-for-Partners.aspx</link>
      <pubDate>Mon, 01 Jun 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/06/01/Microsoft-Rolls-out-Matchmaker-for-Partners.aspx</guid>
    </item>
    <item>
      <title>Cloud Computing: Share and Share Alike</title>
      <description>Programs: Microsoft opens data services component of the Azure platform, called Project Huron, to customers for testing. </description>
      <link>http://rcpmag.com/Articles/2009/06/01/Cloud-Computing-Share-and-Share-Alike.aspx</link>
      <pubDate>Mon, 01 Jun 2009 07:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/06/01/Cloud-Computing-Share-and-Share-Alike.aspx</guid>
    </item>
    <item>
      <title>Small Business Specialists Find Hopeful Signs</title>
      <description>Microsoft surveyed more than 600 Small Business Specialists to see where partners were finding glimmers of light at the end of this dark economic tunnel.</description>
      <link>http://rcpmag.com/Articles/2009/05/01/Small-Business-Specialists-Find-Hopeful-Signs.aspx</link>
      <pubDate>Fri, 01 May 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/05/01/Small-Business-Specialists-Find-Hopeful-Signs.aspx</guid>
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      <title>Microsoft's Vertical Innovation Strategy</title>
      <description>Partners may see Dynamics and R&amp;D spending being cut, but Microsoft is ramping up to gain on the market leaders. </description>
      <link>http://rcpmag.com/Articles/2009/05/01/Microsofts-Vertical-Innovation-Strategy.aspx</link>
      <pubDate>Fri, 01 May 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/05/01/Microsofts-Vertical-Innovation-Strategy.aspx</guid>
    </item>
    <item>
      <title>Bekker Gets All a-Twitter</title>
      <description>At times more burdensome than helpful, Twitter becomes a business driver in these challenging times. So, how are partners using it? </description>
      <link>http://rcpmag.com/Articles/2009/04/01/Bekker-Gets-All-aTwitter.aspx</link>
      <pubDate>Wed, 01 Apr 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/04/01/Bekker-Gets-All-aTwitter.aspx</guid>
    </item>
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      <title>Inside Microsoft's Worst Hard Time</title>
      <description>Based on its latest quarterly report, Redmond resembles other tech companies hit by the recession as it bleeds net income and lays off workers. </description>
      <link>http://rcpmag.com/Articles/2009/03/01/Inside-Microsofts-Worst-Hard-Time.aspx</link>
      <pubDate>Sun, 01 Mar 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/03/01/Inside-Microsofts-Worst-Hard-Time.aspx</guid>
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      <title>Web Wise on the Sales Side</title>
      <description>Partner Web sites should be more than marketing vehicles -- they should be sales tools as well.</description>
      <link>http://rcpmag.com/Articles/2009/03/01/Web-Wise-on-the-Sales-Side.aspx</link>
      <pubDate>Sun, 01 Mar 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/03/01/Web-Wise-on-the-Sales-Side.aspx</guid>
    </item>
    <item>
      <title>Azure Plus the Dynamics Partner</title>
      <description>The Dynamics-in-the-cloud vision remains murky, but partners can take part in giving it shape as Microsoft figures out how to deliver it the right way.</description>
      <link>http://rcpmag.com/Articles/2009/01/01/Azure-Plus-the-Dynamics-Partner.aspx</link>
      <pubDate>Thu, 01 Jan 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/01/01/Azure-Plus-the-Dynamics-Partner.aspx</guid>
    </item>
    <item>
      <title>Hazarding a Look Ahead</title>
      <description>Uncertain financial climate, new U.S. president, new Windows OS -- all on the horizon and bound to affect partners in some way. </description>
      <link>http://rcpmag.com/Articles/2009/01/01/Hazarding-a-Look-Ahead.aspx</link>
      <pubDate>Thu, 01 Jan 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/01/01/Hazarding-a-Look-Ahead.aspx</guid>
    </item>
    <item>
      <title>Make Monday Morning Meetings Count</title>
      <description>Get on the right track and start your week off with a well-informed, well-organized game plan. </description>
      <link>http://rcpmag.com/Articles/2009/01/01/Make-Monday-Morning-Meetings-Count.aspx</link>
      <pubDate>Thu, 01 Jan 2009 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2009/01/01/Make-Monday-Morning-Meetings-Count.aspx</guid>
    </item>
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      <title>Forecasting Azure Skies</title>
      <description>Never mind the recession. With Windows Azure, partners have a new set of challenges brought on by cloud-based computing. </description>
      <link>http://rcpmag.com/Articles/2008/12/01/Forecasting-Azure-Skies.aspx</link>
      <pubDate>Mon, 01 Dec 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/12/01/Forecasting-Azure-Skies.aspx</guid>
    </item>
    <item>
      <title>Sprint to the Finish -- in a Whole New Race</title>
      <description>You may have a sense of urgency driven by end-of-year deadlines for quotas or bonuses, but you need to show prospects how moving forward at this point will benefit &lt;i&gt;them&lt;/i&gt;.</description>
      <link>http://rcpmag.com/Articles/2008/11/01/Sprint-to-the-Finish--in-a-Whole-New-Race.aspx</link>
      <pubDate>Sat, 01 Nov 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/11/01/Sprint-to-the-Finish--in-a-Whole-New-Race.aspx</guid>
    </item>
    <item>
      <title>Tech Starts to Feel the Pain</title>
      <description>IT seemed immune to the financial crisis, but companies are now reacting as news becomes more ominous by the day. </description>
      <link>http://rcpmag.com/Articles/2008/11/01/Tech-Starts-to-Feel-the-Pain.aspx</link>
      <pubDate>Sat, 01 Nov 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/11/01/Tech-Starts-to-Feel-the-Pain.aspx</guid>
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      <title>Expect Google to Burnish Chrome to a High Shine</title>
      <description>Dismiss Chrome as another browser and partners might miss a big opportunity.</description>
      <link>http://rcpmag.com/Articles/2008/10/01/Expect-Google-to-Burnish-Chrome-to-a-High-Shine.aspx</link>
      <pubDate>Wed, 01 Oct 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/10/01/Expect-Google-to-Burnish-Chrome-to-a-High-Shine.aspx</guid>
    </item>
    <item>
      <title>Microsoft's BI Challenge, Round 2</title>
      <description>Some internal movements at Redmond might have BI heavyweights on their toes. </description>
      <link>http://rcpmag.com/Articles/2008/10/01/Microsofts-BI-Challenge-Round-2.aspx</link>
      <pubDate>Wed, 01 Oct 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/10/01/Microsofts-BI-Challenge-Round-2.aspx</guid>
    </item>
    <item>
      <title>How Do You Measure Sales Success?</title>
      <description>Some easy dashboard metrics for partners who want to squeeze as much as they can from their strategic sales-management plans. </description>
      <link>http://rcpmag.com/Articles/2008/09/01/How-Do-You-Measure-Sales-Success.aspx</link>
      <pubDate>Mon, 01 Sep 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/09/01/How-Do-You-Measure-Sales-Success.aspx</guid>
    </item>
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      <title>What's Your KPI? </title>
      <description>What's working and what's not working at your company? A good way to find out is trending your business through Key Performance Indicators. </description>
      <link>http://rcpmag.com/Articles/2008/08/20/Whats-Your-KPI.aspx</link>
      <pubDate>Wed, 20 Aug 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/08/20/Whats-Your-KPI.aspx</guid>
    </item>
    <item>
      <title>S+S Starting Gun Fired</title>
      <description>Microsoft's software and services combo takes a running start at competitors with "deskless" versions of its Office tools. </description>
      <link>http://rcpmag.com/Articles/2008/08/01/SS-Starting-Gun-Fired.aspx</link>
      <pubDate>Fri, 01 Aug 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/08/01/SS-Starting-Gun-Fired.aspx</guid>
    </item>
    <item>
      <title>Top 5 Channel Falsehoods</title>
      <description>Of the many warning signs that a reseller-vendor relationship might not work, here's a list of the ones I find to be all too common. </description>
      <link>http://rcpmag.com/Articles/2008/07/20/Top-5-Channel-Falsehoods.aspx</link>
      <pubDate>Sun, 20 Jul 2008 19:00:00 GMT</pubDate>
      <guid>http://rcpmag.com/Articles/2008/07/20/Top-5-Channel-Falsehoods.aspx</guid>
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