Sales and Marketing


Now Is the Time To Become an IT Services Company

In the new technology marketplace, it's the buyers -- not the sellers -- who have the power. And buyers are increasingly focused on intangibles.

6 Steps in De-Emphasizing Outside Sales

During your early-stage and late-stage implementation phase, consider other steps where an inside approach can be implemented.

IBM Steers Partners Toward Integrated Hardware and Software

Big Blue's new CEO hails new era of computing based on intelligent systems that can crunch Big Data.

In the New Partner Channel, Who's Doing the Selling?

As more IT firms continue to adopt the professional practice model, the traditional salesperson no longer fits the model.

For Partners, the Cloud Keeps Getting Cloudier

The fight for market share is intensifying, and as a result the costs for a share point of growth are getting frightfully more expensive.

2012: The Year of Cloud Acceleration

All this cloud hype will finally come to a head next year. Here's what your business needs to do to get ready.

The 3 Stages of Cloud Sales Mastery

A quick progression from the moment you meet a prospect to the moment you close the opportunity is critical to a partner's cloud business. The "Velocity Sales Process" shows you how to get from Point A to Point B.

The ABCs of a Productive Channel

This isn't rocket science. Lay out a plan by week, by month, by quarter and by year for all of your communications and then execute that plan.

HP Gives Partners First Crack at ServiceOne

Hewlett-Packard is looking to make it easier for partners to offer its portfolio of services to customers.

9 Ways To Measure Your Company's Cloud Success

The transition to the cloud is a huge challenge for most business models. Here are nine key performance indicators for tracking your company's cloud progress.

Facebook Marketing for Microsoft Partners: A Primer

New functionality additions in the social networking tool mean creative Microsoft partners have more ways than ever to get the word out about the great things their companies are doing.

With Office 365, Microsoft's Direct Billing Drama Continues

Microsoft created a new partner category when it launched Office 365 to fix the billing problems that vexed partners with BPOS. But there's a catch.

How Microsoft Partners Are Selling Office 365

Now that it's available, partners are prepared to start offering Microsoft's biggest bet in the cloud to date.

Cloud Computing and Strategic Sales Management

Partners and sales teams are entering uncharted territory in cloud computing. Here are six tips for building a successful cloud practice.

For Microsoft Partners, the Focus Is Performance

It's one thing to be productive, but if your productivity comes at a high cost, you lose. Therefore, it's important to be efficient, too.