Selling cloud service subscriptions isn't a bad strategy -- as long as you use them to set the stage for sales of your own suite of services.
- By Howard M. Cohen
- April 15, 2013
K2's recent marketing video shows that extraordinary marketing messages don't require a big staff or huge budgets -- but they do require commitment, creative thinking and perseverance.
- By Barb Levisay
- March 04, 2013
From specialization to audience targeting, content creation, traffic generation and more, marketing consultant Barb Levisay offers proven tips for bolstering your name recognition.
- By Barb Levisay
- March 04, 2013
Growing businesses have problems. There are many resources to help you address those problems; the opportunity is for you to use them.
- By Ken Thoreson
- March 04, 2013
By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff.
- By Ken Thoreson
- December 03, 2012
"Geographic generalist" partners that offer any services for anybody, anywhere, are a struggling breed.
- By Mike Harvath
- November 01, 2012
Microsoft gave its Dynamics CRM business a boost this week, acquiring Evanston, Ill.-based MarketingPilot Software for an undisclosed amount.
- By Gladys Rama
- October 18, 2012
In reducing its ranks of partner-facing support personnel, Microsoft may be taking some pointers from the president of Howard's old company: "If you've got enough people to do the job, you have too many people."
- By Howard M. Cohen
- October 17, 2012
Know what ingredients in sales, marketing and operations must be measured to perform at optimal levels. A partner needs to track at least four metrics for each department.
- By Ken Thoreson
- October 01, 2012
Microsoft opened two retail stores in the suburbs of New York City on Friday, bringing the total number of locations up to 25.
- By Jeffrey Schwartz
- September 28, 2012
As Microsoft moves ever closer to a subscription-based model, connecting with the right salesperson isn't just strategy -- it's key.
- By Mike Harvath
- September 26, 2012
Microsoft is looking to add U.S. partners to special programs serving SMB customers both on-premise and in the cloud.
- By Scott Bekker
- July 27, 2012
Microsoft is making major changes to the way partners can earn money on the Dynamics suite of enterprise resource planning (ERP) and customer relationship management (CRM) products.
- By Scott Bekker
- July 09, 2012
Microsoft for the first time will allow its broad base of partners to handle customer billing for the Office 365 suite, addressing what has been the single biggest controversy in the Microsoft channel for the last few years.
- By Scott Bekker
- July 09, 2012
Sales contests are a great way to encourage high performance among sales teams while keeping it light. Here are some tips for setting up a sales contest.
- By Ken Thoreson
- July 04, 2012